Pallacanestro Cantù launches its own store for the direct sale of merchandising. This is a historic turning point in some ways: in times of e-commerce and online purchases, Cantù is giving itself a refresh in this sector. A sector which, according to the company, is growing significantly: in January the merchandising turnover for the 2022/23 season was achieved and the excellent performance this year has given a further acceleration in creating the store .
Maybe we won’t reach the levels of Calcio Como, which launched a couple of years ago – between online and in-person sales with the store in the city center, in addition to various initiatives related to the image on buses and buildings in Como – in a pharaonic marketing operation. But this is certainly a starting point for Cantù too.
The technical structure is ready, only the bureaucratic part is missing: all the privacy and bureaucratic steps necessary for opening an e-commerce are being completed with the company’s various partners. In the next few weeks – there is no date yet, but it would be very close – the online store will be fully active. It will be easily accessible from the official website (pallacanestrocantu.com) and, technically, it will be a subdomain of the site itself (store.pallacanestrocantu.com).
2024-02-08 09:17:27
#Cantù #online #store #merchandising
