He longest Super Bowl game will also become the most watched program in history of American television.
According to Nielsen and Adobe Analytics, the Kansas City’s 25-22 overtime victory over San Francisco Sunday night averaged 123.4 million viewers on television and streaming platforms.
That broke last year’s mark of 115.1 million for Kansas City’s last-play win over Philadelphia and is a 7% increase.
EThe game was televised by CBS, Nickelodeon and Univision and broadcast on Paramount+as well as through the NFL’s digital platforms.
Nielsen also said that a record 202.4 million watched at least part of the game across all networks, a 10% increase on last year’s figure of 183.6 million.
The CBS broadcast averaged 120 million. The network’s previous mark for its most-watched Super Bowl was 112.34 million for the 2016 game between the Denver Broncos and the Carolina Panthers.
Part of the increase can be attributed to a change in the way viewers are counted. Nielsen began to include away viewers in your ratings in 2020, but only from limited markets. That measurement expanded to all 50 states starting this year.
Sunday’s game was only the second of the 58 Super Bowls to go to overtime.. The previous one was in 2017, when New England rallied from a 28-3 deficit and beat Atlanta 34-28.
“I was managing my expectations, but I was a little hopeful that it would happen,” CBS Sports president Sean McManus said of the overtime, which was created when San Francisco kicker Jake Moody had an extra point blocked in the fourth quarter, which kept the game at three points. “I can’t imagine a better or more exciting Super Bowl than this one.”
Kansas City sent it to overtime with a Harrison Butker field goal. After the 49ers kicked a field goal on the opening possession of overtime, the Chiefs won when Patrick Mahomes threw a 3-yard touchdown pass to Mecole Hardman.
Taylor Swift, the extra attraction of the Super Bowl
This Super Bowl had the additional attraction of the attendance of Taylor Swift.The pop superstar is dating Chiefs tight end Travis Kelce, a romance that has brought new fans to the NFL.
It was the second year in a row that the Super Bowl averaged more than 100 million viewers. after a period in which four of the five games before 2023 failed to reach that figure due to the cord cutting.
That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest television average since 2007.
Univision averaged more than 2.2 million viewers, the largest Super Bowl audience recorded for a Spanish-language network. The Super Bowl has been televised in Spanish in the United States since 2014.
The NFL playoffs averaged 38.5 million viewers the first three weekends, a 9% increase over last year.
That followed a regular season that averaged 17.9 million, tied for second highest since averages were first tracked in 1995.
2024-02-13 13:40:41
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