Carlos Alcaraz and his team is already rubbing their hands with what may come next season in what could be the largest contract in the history of tennis together with Nike. The Spaniard, who ends his contract with the American brand in 2025, wants to make history in this sport by having the greatest cachet in the entire circuit.
Back in 2019, when Carlos and his team signed with Nike, they did not imagine that by 2025, when the contractual agreement with the clothing brand ended, they could be in a position to sign a multi-million dollar renewal. And, knowing what Jannik Sinner agreed to two years ago, Alcaraz’s team understands that his new contract could be greater than that of the Italian.
Carlos’s relationship with Nike is very good. In fact, he has now visited the headquarters in Beaverton again, upon his return to the United States. Last year he also visited several centers, such as in London, trying for the brand to soak up the company’s identity and for him to also feel a little involved in everything, which is why they had several gestures with him, such as making him some personalized sneakers. with the three ‘C’ logo or giving them a slightly different shirt than other tennis players, without still being able to have a personalized line as the current contract they signed is still in force.
This contract, as we said, ends in 2025, but Nike tells us that it is very likely that the negotiation for the renewal will take place well before the contract can come to an end. They do not want any other brand to interfere, knowing that Murcia is a commercial magnet or that there is any problem in the negotiation. Maybe this year is still early, so everything could happen either at the end of this season or in the first part of 2025, it depends on when his contract ends, something that has not been revealed.
2024, very important year
This season is of vital importance for what that new contract can be like. Alcaraz’s team is looking for a long-term contract and wants Nike to be the most important sponsor in its catalog. The most important. In addition, they seek to sign the largest contract in the history of tennis and have that privilege. Leaving aside the Roger Federer thing (he signed a 10-year contract at 30 million each, but Uniqlo wanted it to be its global image for posterity), since that agreement was not going to be for an active tennis player, the advantage Carlos is that he knows what he has signed Jannik Sinnerso they know where the bar is located.
The Italian signed 10 years at a rate of 15 million per season, something that makes him the highest paid tennis player today. To give you an idea, Novak and Rafa charge 10 million euros for Lacoste and Nike, respectively. For this reason, the Spaniard’s team knows that Nike paid 15 million to Sinner when the Italian was still a great player project, and Carlos is currently in a different status, having already been number 1 and a double Grand Slam winner.
In this way, Carlitos has the mission in 2024 to achieve great sporting successes that will continue to keep him at the Top, with an important status, and, above all, be ahead of Sinner in terms of results. The Italian has already achieved his first major in Australia and has not yet reached number 2 in the Ranking, so Alcaraz still has a significant lead ahead of him. Being able to have greater weight at the time of negotiation would change if Sinner completely turned everything around this year.
Because, in this way, Nike would understand that Jannik would be in the same status with Carlos, and they could offer him the same as the Italian. Carlos’ team, with Albert Molina at the helm, would be interested in reaching 20 million per season, thus making him the highest paid on the circuit and signing the largest contract in history for an active tennis player, surpassing Jannik’s 150.
Molina and Nike have already had approaches over the last two seasons and the predisposition is very good, as we have learned. The positions are close and there is very good harmony. It only remains to be seen what the American brand would offer, when the time comes, and whether Alcaraz could be in a position to win a better contract than Sinner, which aims to be its biggest generation rival in the next decade. We’ll find out soon.
2024-03-10 13:04:58
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