NBA – Converse is keeping Shai Gilgeous-Alexander in its fold for several years. By offering him a signature shoe and a creative director position.
Since 2020, Shai Gilgeous-Alexander is the headliner of Converse in the NBA. And the leader/back from Oklahoma City, a credible candidate for the title of MVP, has just extended his contract with the American equipment manufacturer!
An extension of several seasons, and revalued, which makes “SGA” the face of the brand in the world of basketball. Especially since as a fashion enthusiast, the 25-year-old Canadian will be entitled to his signature model from 2025 and he has also been named “Creative Director of Converse Basketball”.
“It’s the basis of streetwear shoes”, explained Shai Gilgeous-Alexander about his involvement with Converse. “No matter where you come from, what you look like, or how old you are, no matter how tall you are, whether you work in an office or play basketball, everyone has a pair of Converse. »
Converse boss, Jared Carver is also very happy to extend the adventure with the leader of the Thunder.
“At Converse, we serve creators. And Shai totally embodies the term. He constantly pushes the boundaries of style, through his play on the pitch or his personal creativity off the court. This expanded partnership is a natural progression of our collaboration, and we look forward to introducing Shai’s signature line and building Converse’s next step in basketball together. »
2024-04-18 15:32:48
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