Tropical and Fred. Olsen Express, two leading companies on the islands, sign a collaboration agreement to launch different actions, with the aim of commemorating their anniversaries: the 100 years of life of Canarian beer and the 50th anniversary of the shipping company. Among the different joint initiatives that will be carried out, there is an on-board promotion with which, for the purchase of Tropical bottles, Fred users. Olsen Express will enjoy an exclusive limited edition gift, which includes the commemorative design that honors both anniversaries under the concept “A toast to so many years.”
Fred’s Marketing Manager. Olsen Express, Marina González, explains that “although both companies were already working together in different areas, this initiative was born with the goal that two of the most emblematic brands of our archipelago can join forces and jointly celebrate something as important as fulfilling their 100 and 50 years of life, respectively. We believe that, thanks to this link, we will be able to involve the entire Canarian society in a celebration that is so significant for us.”
For her part, Tropical’s Marketing Director, Adriana Para Morales, points out that “this collaboration merges tradition, innovation and Canarian heritage, highlighting the continuous commitment of both companies to excellence and heritage.” Likewise, she thanked Fred’s team. Olsen who has taken the initiative so that “two iconic Canarian brands can celebrate anniversaries together.”
Under the claim “100 years and so fresh” of the popular beer of the islands, and the already well-known “Your Best Company” of the shipping company, to which a “Now and Always” has been added, the brands highlight their commitment with the archipelago where they have carried out their activity during the last decades and have contributed to promoting connectivity and the business fabric of the islands. This association between Fred. Olsen Express and Tropical will continue to be active during the coming months, with different actions that can be followed through the social networks and websites of both companies.
2024-05-28 07:30:51
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