The Ministry of Agriculture and Rural Development (Sader), the National Agricultural Council and the Embassy of Mexico in Japan issued a call to producers and state governments to participate in the Mexico Pavilion at the Japan Foodex Exhibition from March 11 to 14, 2025. which will take place in Tokyo.
Foodex is considered the most important Food Fair in the Asia-Pacific region. In it, last year Mexican products with a commercial value of 1,288 million dollars were exported to Japan.
What is the purpose of Mexico participating in Foodex 2024?
The call for producers and state governments to participate in Foodex 2024 aims to increase sales of:
Pork and beefAsparagusMango Avocado
In addition, it will seek to grow agri-food trade with the opening and diversification of products such as:
GrapefruitLemonBellied chili CocoaCoffeeBeer and tequila
At the same time, export markets are diversifying and added value is incorporated into Mexican agri-foods, considered the head of Sader, Víctor Villalobos.
In addition, the ambassador of Mexico in Japan, Melba Pria, assured that the Mexican Pavilion will improve its program, will have tastings and market logistics information and bilateral agendas for Mexican brands to venture into Asian nations.
All of this is because Japan is the second largest commercial market after the United States and “there is ample room for development to increase our presence in that nation,” said the Secretary of Agriculture.
The National Agricultural Council plays a fundamental role in Foodex 2024
According to the head of Sader, the National Agricultural Council plays a fundamental role in the recovery of space and to stand out as an exporting country, with the conviction of having the potential to reach Asian nations and offer products of the highest quality. quality and safety.
He recalled that in 2024, in an area 50 percent larger than in previous editions, 25 Mexican companies and 26 exhibitors from different states of the Mexican Republic participated, which allowed the presence of the agri-food sector to increase in the international food and beverage fair. important in Asia.
What is Foodex?
Foodex is considered the most important international food and beverage fair in Asia, with potential buyers such as China, South Korea, Taiwan, Thailand, Hong Kong and Singapore participating.
The agricultural counselor, Alberto Cuéllar, reported that this fair will take place from March 11 to 14, 2025. 80 thousand exhibitors will participate. An estimated presence of 4 million buyers from 90 countries.
Registration start dates will begin in June and close on September 20.
2024-05-21 22:41:07
#Mexico #opens #call #Foodex #hopes #increase #exports #Asia #Sol #México
