In the evening, the French Football Federation formalized the extension of its contract with Nike until 2034.
Equipment player for the Blues since 2011, Nike will therefore continue the adventure over the 2026-2034 cycle, i.e. a new 8-year contract. The brand with the swoosh will continue to supply the jerseys for the French men’s and women’s teams. “This partnership will also include a specific component dedicated to amateur football and referees” specifies the FFF.
Launched a little over a month ago, the FFF call for tenders which closed on April 29 has therefore reached its epilogue.
« The renewal of our partnership and the agreement reached position the FFF among the very first sports organizations in the world »
A consultation which took place in a “particular” context on the football equipment supplier market, the German Football Federation (DFB) having formalized the signing of a contract with Nike to replace Adidas a month ago. A contract worth more than 100 million euros per season according to the German media Handelsblatt.
“I am particularly proud and happy of Nike’s renewed confidence in the FFF. THE renewal of our partnership and the agreement reached position the FFF among the very first sports organizations in the world » precise Philippe Diallo, president of the French Football Federation. “During my election I made a commitment to ensure the sustainability of the FFF, in all its dimensions: societal, diversity, development of practice high level, women’s football and amateur football. This partnership with Nike, with whom we we share a common vision and objectives, allows us to give ourselves the means to contribute to them actively, at least for the next decade! “.
Nike’s offer unanimously validated
“Intrusted with the management mandate for this procedure, the president of the FFF, Philippe Diallo, brought together an extraordinary Executive Committee today, which unanimously validated Nike’s offer. The sports equipment manufacturer was able to prove itself to be the most convincing of the market players who participated in the call for tenders procedure which took place from March 22 to April 29” adds the Federation.
“In 15 years of partnership between Nike and the FFF, we are proud of what we have accomplished together. We look forward to continuing our partnership to serve as a catalyst for growth and investment in amateur football in France, by accelerating the growth of women’s football at all levels, and further amplifying the FFF as an international icon of performance and style. » adds the brand to the swoosh.
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