Colombian soccer teams are currently competing in the BetPlay league. At the moment the final of this championship would be between Deportivo Pereira and Independiente Santa Fe, since they lead the groups with eight and 13 points respectively.
Football not only moves thousands of fans worldwide and passions that arise around the games, It is also the sport that Colombians bet the most on, according to what was said by Evert Montero Cárdenas, president of the Colombian Federation of Games of Luck and Chance Companies.Fecoljuegos.
Montero explained that, after soccer, basketball, tennis, baseball, hockey and table tennis are the other sports practices that Colombians bet the most on. “Soccer continues to be the most popular sport for betting, followed by basketball, tennis, baseball, hockey and table tennis. Despite the absence of important events such as the World Cup in 2023, online betting maintained constant growth,” emphasized the president of Fecoljuegos.
It should be noted that the gambling market in Colombia has experienced growth in recent years. According to Coljuegos, in 2023 total bets in Colombia amounted to $77.3 billion. For its part, annual spending per consumer reached $3.1 million, with daily spending per consumer of $8,550. Furthermore, in the same year, online gaming experienced an increase of 25.6%.
According to Fecoljuegos, Football bets reflect an average return of 93% for users compared to 7% left in the hands of bookmakersof which they assume their tax burdens such as administrative and operational expenses and tax obligations.
Santiago Melo, managing director of Betsson for Colombia, one of the betting houses in Colombia, explained that “the sport on which users bet the most in Colombia and Latin America continues to be, without a doubt, soccer. Depending on the date or the event being played, it may have a higher percentage.”
Melo reported that before football covered 100% of the bets in Colombia, But, as time went by, the sports betting industry “matured” and today bets are placed on the NBA, NFL and tennis, among other sports.
“Depending on the market, the percentage represented by sports betting may vary. In Colombia, the sports betting product has more users than the casino. In Argentina, on the other hand, it is the opposite, although it is a very soccer-loving country,” explained the managing director of Betsson for Colombia, company in which the sports betting division weighs around 28%.
Germán Segura, general manager of Corredor Empresarial, the company that owns the BetPlay brand, a betting house, assured that the company, during the past year, “consolidated more than 30 sponsorships with various sports and teams in the country. In 2023 we moved up the level of FCF sponsorship by becoming official sponsors and renewed our contract with Dimayor until 2029 to support FPC competitions. In addition, we continue to support Futsal, indoor soccer and the First C of Colombian soccer, which has teams throughout the national territory and seeks to provide opportunities to young people with limited resources to improve their quality of life through sports.”
Segura stressed that user preferences for betting continue to be soccer, since it leads the top three most bet sports, followed by basketball and tennis. “The BetPlay League is the most popular competition in football, followed by the European leagues and the Champions League. Likewise, in basketball, the NBA represents the majority of bets in this discipline,” the company highlighted.
2024-05-29 00:06:26
#Football #basketball #tennis #sports #Colombians #bet
