Andrea Agazzani is the new marketing director of Estra Pistoia Basket

AS Estra Pistoia Basket 2000 communicates with particular satisfaction that it has reached a two-year agreement with Andrea Agazzani as the club’s new marketing director. His arrival was made official this morning, Thursday 27 June, in a special press conference where other new faces were also revealed who will be part of the company organization chart in view of the next sports season.

Born in 1986, Agazzani has a now structured experience in the world of Italian basketball having held the role of marketing director in consolidated companies such as Trapani, Virtus Bologna, Assigeco Piacenza, PMS Moncalieri, a stint in football at La Spezia and since June 2020 he was the manager marketing by Urania Milan. The staff will be completed by two “junior” figures included, and complementary, who are Federico Discianni and Omar Bartoli who have already had experience in the sector in the world of sport. Alongside this, it should be noted that Giulio Pacini will be the commercial director of Pistoia Basket (also in this case a two-year agreement) with the usual presence of the Studio09 agency in support while Saverio Melegari, in addition to the role already held as press officer, will be also the new communications director.
Finally, a figure linked to the sporting side has also been included, in this case Gabriele Cecchi, from Pistoia, who will be the assistant of the team manager Andrea Tronconi.

“We had already announced important additions at the organizational level – declares the DG of Estra Pistoia Basket, Ettore Saracca – and, in fact, we are going to present a fundamental asset such as that of marketing: already during the last season we had drawn attention to the fact that, despite the excellent work done by Andrea Di Nino whom I thank again for what he has done within Pistoia Basket, there was a need to strengthen this sector from every point of view, plus now the arrival of a new marketing director and social. He is a figure that I consider fundamental for the continuation of our project: we immediately got on and liked each other and, from the first conversations, we started working on what there will be to do – and it won’t be little – in the next few weeks and months. In addition to this, however, the team was implemented with the arrival of two junior profiles: I would like to underline that for the first time real contracts and not interns were made, demonstrating how the company is proceeding at a rapid pace in its path after the entry of the new American ownership”.

These are the first impressions of the new marketing director Andrea Agazzani. “My interview lasted four hours during which, after a very short time, we immediately moved on to the operational phase – states the new director – we immediately liked each other. I have spent quite a long time now in the world of basketball: the thing I notice in this activity is that I have to know the reality in which I find myself. And having arrived in these hours I am trying to understand everything that revolves around the red and white world, from the city to the fans up to the partners and the institutions: I will have a very important team at my side, which is not even a given in clubs, and now we quickly roll up our sleeves to best follow the path that has already been opened last year. As regards the season ticket campaign, given that the fans rightly want to know and are waiting, it is the first thing we have analyzed since my arrival and we will launch it very soon. Making numbers predictions at this moment, as far as I’m concerned, is definitely too early: coming into a project like this, the goal is to always look ahead and be able to improve.”

This, however, is the thought of the commercial director Giulio Pacini. “Drawing a line on the season that ended, from a sporting point of view and off the field it was something recognized by bodies, institutions and the city – comments Pacini – in an area where Andrea Di Nino and I were, which I publicly thank, it wasn’t easy. Last February I had already asked that there should be a different structure because I believed it was essential to have more human resources within us: I must say that with the approval of the new ownership, a few interviews were enough to propose what was needed to improve and the presentation of today is the demonstration that the path is the right one.
On this occasion I would like to say that many companies present within the Pistoia Basket have already confirmed their presence at our side for the future, just as other new ones have been approached and will become part of the group of partners but, at the same time In this way, companies that have been present for some time – faced with the multi-year project presented – have already opted to further increase their economic contribution so much so that there will soon be official announcements on this front. Finally, I would like to sincerely thank the 2222 fans who subscribed last season and all those who filled the steps of the PalaCarrara every Sunday: our public continues to be the first sponsor and the attention towards them will be increasingly central”.

STRUCTURAL NEWS. On this occasion, further communications were given: from 10 July work will begin on the PalaCarrara for the complete replacement of the parquet thanks to the collaboration with the municipal administration and the work will continue for approximately a month. Furthermore, the dialogue remains open to further improve the sports hall internally given that there will be the opening of new spaces dedicated to offices, a renovation of the hospitality will be carried out which will be different and much more important than what we have seen so far and a physical store to have a fixed point for merchandising right in via Fermi.
Furthermore, the club has given the go-ahead for further investment at a technological level with the installation of new LED spaces to reach a qualitative level of the show significantly higher than what has been achieved up to now.

2024-06-27 15:00:24
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