In a major marketing campaign, Check24 sent out millions of Germany jerseys. Now the ugly shirts are everywhere. And that’s a great blessing.
June 29, 2024, 8:38 p.m.
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The average football fan in Germany is currently wearing a white Check24 jersey, which he got for free by signing up for a Euro prediction game on Check24. Although the jersey is not particularly attractive and critics dismiss it as a marketing ploy, it connects people of different backgrounds and social classes. While expensive Adidas jerseys are sold out, the Check24 jersey shows that belonging has no price at this Euro.
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If you don’t know this shirt, you certainly haven’t been to a public viewing. © [M] TIME ONLINE
I am an average 30-year-old football man with averagely crappy fashion taste. This fact is documented in detail on ZEIT ONLINE, but there are still items of clothing that I dare to have a strong opinion about. Because I was already wearing them before models like Bella Hadid were selling them for millions of hipsters. fashionable made: moderately well designed football jerseys.
You can see one of these jerseys everywhere right now. At barbecues in front gardens, in the 100-meter queues at the beer stands in the fan zone in Munich’s Olympic Park, in front of Spätis on Sonnenallee in Berlin-Neukölln. The jersey is almost completely white, only three black, curved lines are printed on the sides.. And on the chest it says: CHECK24. Bold and black and red and gold.
