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Ahaki Advertising Issues Judo Therapy
Posted on June 10, 2024
At the 10th Review Meeting on Advertising for Acupuncturists and Judo Therapists held on May 20th, the main discussion was on whether or not to use the name “Osteopathic Clinic,” but at the same meeting, the Ministry of Health, Labour and Welfare presented the “Draft Contents to be Included in the Guidelines for Advertising for Acupuncturists and Judo Therapists.” The seven sections, “purpose” and “scope of advertising restrictions,” “items that can be advertised,” “prohibited advertising,” “methods of consultation and guidance,” “internet websites, etc.” and “actions of unqualified persons,” list a wide range of restrictions over more than 40 pages. We will be publishing key points in several installments.
I. Purpose of advertising regulations
1. Purpose
From the perspective of protecting users, advertisements for massage, acupressure, acupuncture and moxibustion services (hereinafter referred to as “Ahaki”) or Judo Therapy services (hereinafter referred to as “Judo Therapy”), or for these treatment facilities (hereinafter referred to as “Advertising for Ahaki and Judo Therapy”) have been restricted by the Law Concerning Massage Therapists, Acupuncturists, Moxibustion Therapists, etc. (Law No. 217 of 1947; hereinafter referred to as the “Ahaki Therapist Law”), the Judo Therapist Law (Law No. 19 of 1970; hereinafter referred to as the “Judo Therapist Law”) and other provisions. However, by now setting out the interpretation and application of these provisions in guidelines, the purpose is to provide users with accurate information necessary to select an appropriate treatment facility or mobile treatment (hereinafter referred to as “treatment facility, etc.”), to support such selection and contribute to improving the safety of users, as well as to promote the appropriateness of advertising.
Furthermore, in light of the opinions expressed by the Specialist Committee for Reviewing Medical Expenses for Anma Massage and Shiatsu, Acupuncture and Moxibustion, and the Specialist Committee for Reviewing Medical Expenses for Judo Therapy, both of the Health Insurance Division of the Social Security Council, that inappropriate advertising relating to acupuncture and judo therapy should be corrected, and information received by the Consumer Affairs Agency regarding accidents caused by acts performed by persons without a license for acupuncture or judo therapy (including persons who hold a license for acupuncture or judo therapy but provide activities other than those related to their license; hereafter referred to as “unlicensed persons”), the Agency conducted a review of the nature of advertising, not only for acupuncture and judo therapy, but also including advertising by unlicensed persons.
This is a paid article. You can read the rest by subscribing to the digital edition.
-Ahaki, Advertising issues, Judo therapy
-Issue 1218 (June 10, 2024 issue), paper article
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2024-06-09 19:25:51
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