In total, there are three to have been called into the first six by Adam Silver, president of the National Basketball Association during the 2024 Draft, three French people to join an NBA club next season: Zaccharie Risacher with the Atlanta Hawks, Alexandre Sarr for the Washington Wizards and Tidjane Salaün the Charlotte Hornets. Last year it was already the Frenchman Victor Wembanyama who was the “first pick”.
The American Basketball League has global ambitions. Since its creation in 1946, the NBA has established itself as both a global brand through sporting achievements and global communication.
Its president, Adam Silver, started in the “entertainment” branch of the American League institution with the aim of selling dreams to the whole world. The players raised as global stars are the ambassadors of this brand, from Michael Jordan to Victor Wembanyama. The NBA, a cultural and sporting superpower, was worth 9.15 billion euros in revenue in 2022.
The Wall Street Journal reports that the NBA has signed a historic deal for its television rights worth $76 billion over 11 years starting in 2025. At $6.9 billion per season, the bid is 2.5 times higher than the current deal for the global basketball empire.
We talk about it with Yann Cassevilleeditor-in-chief of Basket Le Mag.
2024-06-27 19:25:04
#French #NBA #basketball #conquers #world
