Gaming Innovation Group (GiG) has announced a long-term deal to power The Football Pools (The Pools)one of the most established and long-standing names in UK pool betting.
The business encompasses the supplying its revolutionary sports betting platform, SportX and iGaming CoreX, as they migrate to GiG’s pioneering technology to relaunch The Pools online and boost the brand’s digital performance.
The signed agreement has an extra meaning for GiG, marking the entry of its X-Suite solutions into the UK market for the first time. The company has already established a strong foundation to drive growth for its partners in other highly regulated markets around the world.
The award-winning technology provider officially launched its suite of powerful new solutions in February this year as part of a vastly enhanced turnkey suite.
SportX is designed to offer the most complete and integrated sports betting experience on the marketoffering a feature-rich product that has been localised to drive growth for UK operators. Recent partnerships with BetMakers for HorseRacing and Sportcast for bet-builder, combined with a content-rich roadmap, help ensure we deliver one of the most advanced and feature-rich offerings available today.
The Pools is the new umbrella brand that encompasses the original Football Pools brand, which has operated in the UK for over 100 years and has proven popular with generations of customers.as one of the first examples of pool-based accumulator bets to predict the outcome of professional football matches.
This, along with a new suite of sports betting, casino and lottery products, will improve the customer experience and the ability to access a much greater number of jackpot prizes for Pools customers.
Combining GiG’s turnkey sports and casino solution with the power of The Pools brand promises to be one of the most interesting and exclusive offers on the market. Following a renewed strategy for GiG, this agreement represents the next step in executing on GiG’s incredible promise.
Online games in United Kingdom offer one of the largest regulated markets in the world, with a revenue estimated at around 11.01 billion pounds (12.80 billion euros), second only to the US, according to data provided by Statesman.
Andrew Cochrane, Chief Business Officer da GiGcommented: “I am delighted that The Football Pools, a brand with such heritage in the UK market, has chosen GiG to drive its ambitious online growth plans.
We have gained significant leverage with our X-Suite in regulated markets around the world since launching earlier this year, allowing us to leverage our extensive experience in the UK market, a market we know very well, to help drive revenue growth. I am extremely optimistic about the continued success of our strategy to grow our B2B market share in key regulated European markets.”
James Arnold, CEO da The Football Poolsadded: “I am delighted to be able to announce this transformative partnership with GiG, at such an important time in the history of both organizations.
I firmly believe that this will enable us to realise the potential of The Football Pools brand equity and grow The Pools aggressively as we embrace the true digital transformation of this iconic British brand.. My team and I have enormous confidence in the capabilities and experience of the GiG team and look forward to a successful and mutually beneficial partnership in the years to come.”
2024-06-28 14:21:57
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