The only home appliance brand! AQUA under Haier Smart Home debuts at the Indonesia Open Badminton Championships 2024-06-24 15:20:07.0 Source: Xianning News Network
On the global stage, Haier Smart Home has been planning and planning for decades, and its brand presence has spread all over the world. From June 4th to 9th, the 2024 Indonesia Open Badminton Championships kicked off at the Senayan Sports Center in Jakarta, Indonesia. AQUA, a subsidiary of Haier Smart Home, was the only home appliance brand among the official partners and appeared in the stadium and experience area. This means that Haier Smart Home has once again attracted global attention, not only demonstrating the hard power of a global brand, but also further enhancing its brand influence and reputation.
AQUA’s Indonesian market is expanding rapidly with exciting performances both on and off the court
The 2024 Indonesia Open Badminton Championships is one of the highest-level events in the BWF Super 1000 Tour and the last high-level tour before the Paris Olympics. It has attracted much attention from players and sports enthusiasts around the world. AQUA Indonesia not only showcases its brand image on the field, but also opens an experience area outside the field to exhibit high-end products such as refrigerators, washing machines, and TVs. Among them, the Color AI washing machine focuses on the increasingly complex functions of modern washing machines and inconvenient user operations. It is equipped with a colorful and realistic color film touch screen to simplify the user’s laundry process. The AI Wash system can also be connected to the mobile phone for remote control. The differentiated functions demonstrate AQUA Indonesia’s technological innovation strength centered on user needs.
Through the enhancement of brand influence brought about by cooperation with a series of international high-end events, and combined with differentiated high-end products that meet user needs, AQUA’s Indonesian market performance has achieved significant growth. In May, AQUA Indonesia’s overall revenue grew, with color TVs growing by 25%, and the growth rates of washing machines, air conditioners and other categories outperforming the industry.
Deepening sports marketing, Haier is flourishing in Southeast Asia
The 2024 Indonesia Open Badminton Championships is one of the stops of the 2024 BWF World Tour. It is understood that in January this year, Haier Smart Home officially announced in Jakarta that it would become the official Southeast Asian partner of the BWF in 2024 and 2025. Since then, Haier Smart Home’s brand image has continued to be displayed in Southeast Asia with the holding of a series of related events. In January, the Malaysia Open and the Indonesia Masters kicked off. In February, the Thailand Masters continued to be hot. In May, the Thailand Open and the Malaysia Masters were exciting. Through the overall operation and brand building of the Southeast Asian market, Haier Smart Home has achieved high-density and high-quality brand image display, further seizing the minds of Southeast Asian users and promoting regional market growth.
It is understood that Haier Smart Home has achieved overall high growth for three consecutive years in the Southeast Asian market and has achieved multiple results. In Thailand, Haier air conditioners and freezers are both ranked No. 1 in the market. In Vietnam, AQUA washing machines are ranked No. 1 in the market. In Malaysia, Haier Smart Home’s revenue increased by 55% in April this year, leading the industry in growth rate.
Brand creation is the basis, and global layout consolidates the world’s leading position
As a global brand, Haier Smart Home’s actions in Indonesia and Southeast Asia are a reflection of its global layout. In the process of global brand creation, Haier Smart Home has always been committed to working closely with international events to shape a global high-end brand image. Haier Smart Home has appeared twice at the “Roland-Garros” French Open, and its global partnership with the “Roland-Garros” French Open and the ATP World Tour has been extended to 2025. In March this year, AQUA, a subsidiary of Haier Smart Home, also appeared at the 2024 World Figure Skating Championships.
“Taking Tao as the basis and using techniques as the application”, the continuous layout in sports marketing is a reflection of the brand’s strength, and also shows Haier Smart Home’s determination to go global and create its own brand. Haier Smart Home has penetrated into various parts of the world and implemented the trinity localization strategy. Through forward-looking strategies and decades of consistent operations, it has gained more than 1 billion user households worldwide and has ranked first in the retail volume of large household appliances brands in Euromonitor International for 15 consecutive years. The financial report shows that in 2023, Haier Smart Home’s overseas revenue and profits will hit new highs, and overseas revenue will account for more than 52%. In the first quarter of 2024, Haier Smart Home’s overseas revenue and profits continued to increase, and its leading position in the world continued to be consolidated.
Haier Smart Home’s cooperation with international high-end events is based on its global strength and will feed back to the brand and market development. In the future, Haier Smart Home will continue to be based in the world, continue to participate in more influential sports events, shape a positive brand image, and further enhance its influence on the international stage. At the same time, Haier Smart Home will adhere to the development concept centered on user needs, continuously innovate product technology, optimize smart life solutions, and strive to bring more excellent life experience to global users, pushing brand strength to new heights.
2024-06-24 08:14:24
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