The extension of the collaboration between Lega Serie B and Bkt BKT is official, which will still be the title sponsor of the cadet championship. The renewal of the partnership for the next four-year sports period 2024-2028, underlines Lega B, confirms the ever-growing interest that the ‘Italian championship’ receives.
“We are extremely happy and proud to continue a virtuous and successful path with a brand of international prestige like Bkt – comments the president of the League, Mauro Balata -. The renewal of the partnership demonstrates the great attractiveness of our championship, now recognized throughout the world thanks also to the visibility in 56 countries, and the strong unity of purpose in planning together with Havas Play highly engaging campaigns in our territories that can take Serie B towards new sporting and social horizons”.
Over the last six years, a synergy has been created which has allowed Bkt to carry out social campaigns and initiatives, such as the Serie B MVP Trophy, the Bkt football truck and the inaugurations of the winning Fattore Campo projects in the cities of Lecce, Cosenza and Como, which will soon be enriched with those of Palermo, Bari and Catanzaro.
Furthermore, the Bkt rewards contest, which accompanies fans year after year, and which has recorded more than half a million plays since 2020.
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2024-06-27 10:10:19
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