An average of 11.3 million people watched each NBA Finals game between the Boston Celtics and Dallas Mavericks this year, recording the lowest viewership since 2021. Audiences for major television events, including the NBA Finals , are still struggling to return to pre-pandemic levels.
An article by Molly Bohannon and Antonio Pequeño IV for Forbes US – translated by Lisa Deleforterie
Essential facts
- The five-game average was lower than the average audiences for the 2023 and 2022 NBA Finals (11.6 million and 12.4 million, respectively), although this figure far exceeds that of 2021 (9.9 million viewers). and 2020 (7.5 million), both consisting of six games.
- The final game of the Celtics-Mavericks series averaged 12.2 million viewers, reaching a peak of 13.2 million viewers, according to Disney, ABC’s parent company.
- Game 4, in which the Mavericks dominated the Celtics 122-84, drew an estimated 9.6 million viewers, marking the second-lowest rating for an NBA Finals Game 4, behind only a pandemic-era Game 4 that had attracted 7.54 million viewers in 2020, according to the Sports Business Journal.
- Games 1-3 also saw relatively low viewership by pre-pandemic standards, averaging around 10.99 million viewers, 12 million viewers, and 11.4 million viewers, respectively – before pandemic, the series’ average audiences generally exceeded 16 million viewers, according to Sports Media Watch.
important name
18: This is the number of championships won by the Celtics, the most of any NBA team. The team thus overtook the Los Angeles Lakers, who won 17.
Forbes Rating
In October, we estimated the Celtics’ worth at around $4.7 billion (€4.38 billion), giving them the fourth-highest valuation in the NBA. We estimated the value of the Mavericks at around $4.5 billion (€4.19 billion), the seventh highest value in the league.
Key context
The NBA Finals aren’t the only major TV events seeing viewership below pre-pandemic levels, as more Americans turn away from linear television and streaming services compete for viewership. attention of viewers. Audiences for last year’s World Series hit an all-time low of 9.1 million viewers. Major awards shows have also seen lower audiences than in previous eras, despite some recovery from the early days of the pandemic. A notable exception is the NFL, which continues to post strong ratings.
Tangent
The Boston Celtics, who had a 64-18 regular season record, had not won an NBA championship since 2008 when they defeated the Los Angeles Lakers for their seventeenth title. This year’s team was led by Jayson Tatum, who scored 31 points, made 11 assists and grabbed eight rebounds in Monday night’s 106-88 win over the Mavericks, and Jaylen Brown, who was named NBA Finals MVP. The Celtics defeated the Indiana Pacers in four games in the Eastern Conference Finals to reach the NBA Finals, after beating the Cleveland Cavaliers and the Miami Heat.
Surprising fact
The Boston Celtics’ victory Monday night came exactly 16 years after their previous title in 2008.
Also read: Billionaires: titanic battle in the NBA Finals
2024-06-21 02:17:45
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