The America’s Cup conquers Madrid

Headed by its CEO Grant Dalton and its vice president Aurora Catà, A delegation from the organizing entity of the Barcelona 2024 Sailing America’s Cup (America’s Cup Event Barcelona) has made an institutional visit to the Moncloa Palace, where they held a meeting with the President of the Government, Pedro Sánchez; the Minister of Education, Vocational Training and Sports and Government Spokesperson, Pilar Alegría; and the president of the Higher Sports Council (CSD), José Manuel Rodríguez Uribes.

In his meeting, Sánchez highlighted the Government’s involvement in this nautical competition that the Catalan capital is hosting this year, with a financial contribution of more than 23.5 million euros. Previously, the head of the oldest sports trophy in the world highlighted the importance of involving all of Spain in the next edition of the event to be held in the Catalan capital starting on August 22. The New Zealand sailor and businessman stressed that, although Catalonia and Barcelona are essential for the Event to be a success, it is also crucial that Madrid collaborates in its dissemination at a national level: “We need you to help us spread the word to the rest of Spain as well “.

“Coming to Barcelona was probably the best America’s Cup decision in 50 years,” added Dalton, before making clear the importance of leaving a “legacy” in the city and the country. The CEO of Emirates Team New Zealand also emphasized that now the challenge is to win the support of all of Spain.

In his previous appearance at the Europe Forum, in which he was accompanied by the Minister of Industry, Jordi Hereu; the acting Territorial Minister of the Generalitat of Catalonia, Roger Torrent, and the mayor of Barcelona, ​​Jaume Collboni, among other authorities, the highest representative of the defending team of the oldest trophy on the planet thanked the central government, the Generalitat of Catalonia and other institutions involved such as the City Council and the Port of Barcelona. In turn, Dalton called for this 37th Louis Vuitton America’s Cup to reach maximum relevance “on a national level” and “not only in Barcelona and Catalonia.” “My challenge to you today is to help us, the America’s Cup, make this Event bigger in Spain,” he stressed.

The New Zealand sailor and businessman also expressed his desire for Spain to once again have a team in the competition, recalling the country’s historic success in Olympic sailing: “If we win, we will help facilitate it if possible. Spain may be involved in the next edition because the genesis is in the Unicredit Youth America’s Cup and the Puig Women’s America’s Cup”.

HIS GIANT

The institutional visit of the ACE management leadership to Madrid has coincided with the launch of a campaign promoted by Turisme de Barcelona to disseminate the Event in the countries participating in the regatta. The campaign includes a 1,080 m² tarp at the entrance to Madrid on the A2 highway with the motto “Barcelona, ​​host by nature.” It highlights the hospitable and cosmopolitan character of Barcelona, ​​as well as providing detailed information about the event through a website specially designed for this purpose.

2024-06-18 12:49:50
#Americas #Cup #conquers #Madrid

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