B.LEAGUE aims to be the world’s most unconventional live sports entertainment, and is promoting major reforms, “B. Innovation,” which will involve changes to the league structure from 2026 along the three axes of “strengthening,” “management,” and “sociality.” However, the 2026 B. Innovation is merely a waypoint, and is a system reform for the future. Therefore, we have drawn up a plan for the transformation of the entire league over a five-year period, combining the two-year preparation period for B. Innovation and the implementation period after B. Innovation, and have established this as our medium-term management plan.
2024
B. Two years of preparation for innovation
2026B. Innovation
B. Implementation period after innovation
2028
2050: An inspirational nation
Looking beyond the mid-term management plan into the future, what kind of world do we at B.LEAGUE aim to create?
First, we will formulate a B.LEAGUE VISION that defines the world view we want to create in 2050.
“Emotion” is the passion that you get when you take on a bold challenge, face difficulties, and overcome them. By providing thrilling, heart-pounding emotions, B.LEAGUE hopes to help pave the way for a brighter future for this country.
It is precisely because basketball was a minor sport, and because B.LEAGUE has traveled a difficult path to get to where it is today, that this VISION can be realized by continuing to believe in a bright future and continue to take on challenges.
We have declared this “nation-building” with the great ambition of going beyond the boundaries of sports in all 47 prefectures to create a world in which people can rediscover the greatness of this country through inspiring their regions and industries.
Furthermore, B.LEAGUE promises to create four worldviews in order to become a “nation of emotion.”
Four emotions
The most beloved league in the world
All fans who love basketball
For fans, the city has the single best club in the world.
We aim to inspire “all fans who love basketball.” The one and only best club in the world will be the pride of your city. We aim to create such a world and become “the most beloved league in the world.”
No.1 Live Sports Entertainment
All people living in that era
Innovation is born in cities with B-teams in all 47 prefectures, with arenas at their core, and the cities are loved by the world.
We will inspire “everyone living in this era” by being the “No. 1 live sports entertainment.” Basketball connects you with diverse friends from all over the world, inspiring you to pursue new dreams and create new worlds.
All regions with B clubs
With your city’s arena at the center, innovations are being born one after another, captivating the world.
In “every region” where there is a B Club, we will become the “core of urban development” and a source of excitement. Innovations will be born one after another, captivating the world, centered around your city’s arena.
All those involved in supporting B.LEAGUE
Not only the players but also the staff involved in basketball will create the future with their own hands.
To achieve this, we aim for B.LEAGUE to become a “Dream Company, Dream Job” in order to create excitement for “all those who support B.LEAGUE.” We will change the world through this work and realize a world where we can live in a future that we have created with our own hands.
2024-06-27 11:29:46
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