Franco Masini, Delfina Chaves, Chino Darín and Germán Martitegui were at Wimbledon 2024 (Stella Artois)
Wimbledon 2024 saw exciting victories. Carlos Alcaraz, the young Spanish prodigy, was crowned champion in the men’s category and managed to reaffirm his position as one of the figures of world tennis. Meanwhile, in the women’s category, the Czech Barbora Krejcikova shone with her technique and determination to take the title and establish herself as one of the greats of this sport.
The events were closely followed by a group of Argentine celebrities who had the chance to experience the historic event from a privileged perspective. Through Stella Artois’ sponsorship of the world’s oldest tournament, Delfina Chaves, Franco Masini, Chino Darín and Germán Martitegui attended the matches on the central court and enjoyed the highest level of tennis.
Stella Artois has organised a premium experience at Wimbledon 2024 (Stella Artois)
In addition, these figures enjoyed a complete experience in an exclusive suite of the Belgian brand, where they were able to taste premium beer. The day was completed with a series of activities that included a lunch at the famous Bread Street Kitchen of the renowned British chef Gordon Ramsay, as well as visits to the main tourist spots in London.
“Being present at such an important and prestigious tournament as Wimbledon is a great honor; that is why we invite all tennis fans to enjoy their favorite players with the flavor and quality of our product, which accompanies the highest level of sport,” said Soledad Azarloza, Stella Artois brand director in Argentina.
Delfina Chaves, Franco Masini, Chino Darín and Germán Martitegui attended the iconic tennis tournament, invited by Stella Artois.
Within the framework of the emblematic contest, the Argentine chef Germán Martitegui also played a prominent role by representing the country in the Draught Masters 2024: an international competition that awards the “Perfect Serve” for the bartender who serves the perfect glass of beer.
This competition, which had the participation of eight nations, evaluated the contenders to determine who managed to provide the best serve, as the most outstanding tennis players on the circuit do. The evaluation, carried out by four judges, was carried out on different aspects such as the crowning and cutting of the foam, as well as the purity of the glass.
Here, Martitegui faced representatives from Chile, Colombia, Canada, South Korea, Great Britain, among others, in an event that took place at the iconic Shoreditch Electric Light Station: a place characterized by its rich history dating back to its opening in 1896 and currently housing the National Museum of Circus Arts, adding a cultural and nostalgic touch.
Germán Martitegui represented Argentina at the Draught Masters 2024 cocktail competition (Stella Artois)
Through this series of actions, Stella Artois was able to provide a complete experience at Wimbledon 2024, including bars, retail outlets and other spaces within the tournament venue. It also ensured that the public could enjoy each match accompanied by the premium flavour of its beer.
The participation of renowned figures from the national entertainment industry highlighted the significant presence of the Belgian brand at one of the most important events in the world. This is an initiative that celebrates sport, culture and tradition.
Argentine celebrities went to see the best tennis in the world (Stella Artois)
With a focus on excellence and innovation, Stella Artois seeks to maintain a prominent place on the international stage, taking its commitment to quality to new heights and offering its consumers unforgettable experiences at the most important events in the world.
This agreement with the All England Lawn Tennis Club to sponsor the oldest and most prestigious tennis competition allows it to be the official beer of the event and introduce a level of quality and tradition to a competition that stands out for its exclusivity and excellence.
For more information on Stella Artois, click here.
2024-07-18 04:01:00
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