Betsson Sport will be the new Official Main Partner of Inter. For the next four years, the sports infotainment brand will be present on the prestigious Nerazzurri shirt, concrete proof of the largest shirt sponsorship deal in the history of the Club.
Betsson Sport has chosen to tie itself to the Nerazzurri, recognizing itself in the values of ambition and tireless dedication that characterize Inter both on and off the pitch. The growth path of the brand, demonstrated by the successes of recent seasons, culminated with the victory of the 2023-2024 Scudetto, a milestone that will allow the second star sewn on the shirt starting from next season and that fills Betsson Sport with pride for the partnership signed.
The passion of the Nerazzurri will make every victory a testimony to the determination and long-term vision that Betsson Sport has in supporting sport throughout Italy, both on and off the pitch. The brand has in fact planned exclusive and incredible activities with the Nerazzurri footballers dedicated to the Betsson Sport Club and the fans who passionately follow their favorite team.
The partnership agreement is part of the Betsson Sport Club project, an initiative by Betsson Sport that aims to enhance the participating teams. Being able to count Inter among its members, a team at the top of national football and among the best in Europe, the brand will be able to tell the stories of some of the Nerazzurri players, making tangible the passion that drives them and motivates them to practice one of the most loved sports in the world.
Betsson Sport will be present on the front of the Nerazzurri shirts of the men’s First Team for all the commitments of the season, from Serie A with the defense of the Scudetto to the Coppa Italia, passing through the new Champions League and the FIFA Club World Cup, which will be held between June and July 2025 in the United States.
Stefano Tino, Managing Director Italy at Betsson Group, said: “We are really proud to announce this incredible partnership. The agreement not only brings prestige to both parties, but it also offers Betsson Sport the opportunity to tie itself to a Club that this year has stood out for its commitment and determination that have led to the successes we all know. It is an honor for us to be able to include it in our partnerships: it is the perfect example of a sports team that, thanks to passion and dedication, manages to achieve great results. Sharing the shirt with the new two-star logo fills us with pride: it is a historic page for us, for the club and for all the fans.”
“We are delighted to welcome Betsson Sport into the Nerazzurri partner family thanks to this historic agreement that sees their logo positioned on the front of our new shirts. This agreement unites two brands with the same passion for sport and its development at all levels and will allow our fans to have a new touchpoint where they can express their love for Inter,” said Alessandro Antonello, Corporate CEO of FC Internazionale Milano. “We are very pleased that Betsson Sport has chosen our Club as its first shirt sponsorship in Serie A and we are proud that it will be able to do so on a particularly prestigious jersey, with the Scudetto once again sewn onto our chest and the second star to enrich the logo.”
2024-07-02 08:44:00
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