After retiring, Candace Parker becomes president of Adidas women’s basketball business
2024/07/04 11:31 Oriental Net
Recently, Adidas, a world-renowned sports brand, announced the appointment of American women’s basketball player Candace Parker as president of the company’s women’s basketball business.
Parker is one of the most acclaimed players in women’s basketball. She won three WNBA championships and retired in April this year. Now, Parker has opened a new chapter in her career, moving from professional basketball to senior management of a Fortune 500 company. Parker said: “Taking on this new leadership role is a distinctive next step in my journey with adidas. From high school to college, the WNBA, and now, this appointment symbolizes our shared commitment to make impactful changes and set new benchmarks for the future of women’s sports.”
This is not the first time Parker has collaborated with Adidas. During her basketball career, Parker not only performed well on the court, but also got involved in the design of Adidas products and participated in the brand’s sponsorship program for college athletes. In 2010, Parker became the first woman to own the Adidas ACE Commander signature basketball shoe. These experiences laid a solid foundation for her to become the leader of Adidas’ women’s basketball business in the future.
As women’s enthusiasm for participating in sports continues to increase, the global women’s sports market is booming. Female athletes have a deep understanding and comprehensive mastery of sports. They can not only more accurately identify and understand the needs of the female sports market, but also significantly promote the progress of gender equality in the entire society.
In her role as president of women’s basketball, Parker will help adidas create a platform designed to influence and elevate the future of women’s sports and will also be responsible for the brand’s women’s basketball product while inspiring the next generation of basketball players.
For Adidas, choosing such an influential figure as Parker to lead the brand’s further development in the women’s market is undoubtedly a wise decision as women’s sports are gaining more and more attention.
From a long-term perspective, Parker’s role as president of Adidas’ women’s basketball business is not only a mutually beneficial collaboration between her and the brand, but is also likely to break existing boundaries and open up a new path for sustainable development for women’s sports.
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2024-07-04 03:38:55
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