Continental and Tour de France run together once again.
The 111th edition of the Tour which started in Florence once again sees the Group as the main partner and supplier of tyres for the official cars.
“Continental’s relationship with the world of two wheels is always special – underlines Giorgio Cattaneo, PR, Communication & Event Manager of Continental Italia –. After the Giro d’Italia, it’s time for another historic and prestigious competition for cycling like the Tour de France.”
For the occasion, Continental will provide the UltraContact NXT, the most sustainable production car tire ever made by the brand and making its debut at the Tour, and will equip seven UCI WorldTeams with its innovative hand-made bike products.
Finally, Continental will support young emerging cyclists by offering them the chance to live a unique experience in the spotlight: 8 Young Cadets will use bicycles equipped with the same high-performance tires used by the professionals and, accompanied by official vehicles, will race wearing the official jerseys with the Continental logo.
2024-07-04 08:31:49
#Continental #Tour #France #agreement #Sport #Marketing #News
