While it gave its name to the Grand Stade, the French sports and leisure retailer Decathlon is holding serious discussions with LOSC.
Two years ago, and yes already, the northern company Decathlon agreed with the European Metropolis of Lille to attach its name to the Stade Pierre Mauroy. The two entities concluded a naming agreement for a period of five years for six million euros (or 1.2 million euros per year). Since then, the Dogues have been playing on the pitch of the Decathlon Arena – Stade Pierre Mauroy, for better and sometimes for worse, but the famous French brand has little to do with it in either case. Its influence in the local sports sphere is also set to grow directly to LOSC. According to our information, the two entities have been discussing and negotiating for several weeks. In addition to a simple three-year sponsorship agreement, which includes advertising panels and digital advertising, discussions are ongoing with Kipsta, Decathlon’s football brand. The latter is in pole position to succeed New Balance, linked to the Lille team until 2026, and thus become the new equipment supplier of LOSC.
Decathlon, through its Kipsta brand, has been increasingly establishing itself in the French and European football environment in recent years. This includes designing the balls for the Ligue 1 and Ligue 2 championships for the period 2022-2027, for two seasons now, as well as for two European competitions, the Europa League and the Conference League, also until 2027.
2024-07-02 12:49:01
#Decathlons #growing #influence #LOSC
