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ESPN Deportes unveils its latest marketing creative for the 2024 T-Mobile Home Run Derby, featuring comedian Marcello Hernández from Saturday Night Live. The campaign showcases the event’s power hitters as they prepare to compete at Globe Life Field in Arlington, Texas.
The campaign transforms MLB’s biggest hitters into “lone stars,” capturing the essence of Texas. Visual elements feature Hernández in a spotlight at Globe Life Field, setting the stage for an evening of jaw-dropping home runs and unforgettable moments. His charisma and humor celebrate the hitters as the true stars of the show.
“Marcello Hernández’s vibrant personality and humor bring a new level of excitement to our Spanish-language coverage of the Home Run Derby,” said Sandra Blacio, ESPN Deportes Marketing Director. “His Cuban/Dominican background, combined with his fandom for baseball, also brings genuine cultural representation to the spot, allowing the campaign to resonate more deeply with Latino audiences.
“Being part of the ESPN Deportes Home Run Derby campaign is truly special. As a Latino, baseball isn’t just a sport – it’s part of our culture, our family gatherings, our childhood memories,” said Hernández. “The Home Run Derby captures all the excitement and power of the game I grew up loving. It’s an honor to help bring that energy to Latino fans and celebrate the incredible talent of these sluggers on such a big stage.”
Hernández is also featured on MLB’s new marketing campaign, “El Béisbol es Otra Cosa” (Baseball is Something Else) illustrates how so many aspects of Latine culture can be seen in baseball everyday while embracing the unique style each culture brings to the game.
The spot will be featured across ESPN Deportes platforms starting July 3. ESPN Deportes will provide exclusive Spanish-language coverage of the T-Mobile Home Run Derby on Monday, July 15, 2024 at 8 pm ET/ 5 pm PT, from the Globe Life Field in Arlington, TX – home of the Texas Rangers. Ernesto Jerez, Ismael ‘Rocket’ Valdez and Guillermo Celis will be calling the action from site joined by roving reporter Carolina Guillen.
About Marcello Hernández:
Marcello Hernández is a Cuban/Dominican stand-up comedian, writer, and actor who currently performs as a featured player on Saturday Night Live in New York City. Doing stand-up since he was 18 years old, he has opened for headliners such as Jo Koy, Dave Chappelle, Tim Dillon, Mark Viera, and Gilbert Gottfried. In 2020, he became a host and creative director for @onlyindade, a Miami-based account with over one million followers, through which he has interviewed top celebrities such as Pit Bull, Floyd Mayweather, Nicky Jam, Mayor Francis Suarez, and more. He was also selected as a Just For Laughs New Face of Comedy in 2022.
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ESPANOL
ESPN Deportes partners with Saturday Night Live’s (SNL) Marcello Hernandez for its Home Run Derby marketing campaign
Make Clic to the image to see the promo
ESPN Deportes unveils its latest creative marketing campaign for the 2024 T-Mobile Home Run Derby, featuring comedian Marcello Hernández from Saturday Night LiveThe campaign features the event’s heavy hitters as they prepare to compete at Globe Life Field in Arlington, Texas.
The campaign transforms MLB’s greatest hitters into “lone stars,” capturing the essence of Texas. Visuals include Hernandez under a spotlight at Globe Life Field, setting the mood for a night of jaw-dropping home runs and unforgettable moments. His charisma and sense of humor celebrate the hitters as the true stars of the show.
“Marcello Hernandez’s vibrant personality and sense of humor bring a new level of excitement to our Spanish-language coverage of the Home Run Derby,” said Sandra Blacio, director of marketing for ESPN Deportes. “His Cuban/Dominican heritage, combined with his love of baseball, also brings genuine cultural representation to the spot, allowing the campaign to resonate more deeply with the Latino audience.”
“Being part of ESPN Deportes’ Home Run Derby campaign is truly special. As a Latino, baseball is not just a sport; it’s part of our culture, our family gatherings, our childhood memories. The Home Run Derby captures all the emotion and power of the game I grew up loving,” Hernandez said. “It’s an honor to help bring that energy to Latino fans and celebrate the incredible talent of these hitters on such a big stage.”
Hernandez also participates in MLB’s new marketing campaign, “El Béisbol es Otra Cosa,” which illustrates the many aspects of Latino culture that can be seen in baseball every day, while celebrating the unique style each culture contributes to the sport.
The spot will run across ESPN Deportes platforms beginning July 3. ESPN Deportes will provide exclusive Spanish-language coverage of the T-Mobile Home Run Derby on Monday, July 15, 2024, at 8 p.m. ET/5 p.m. PT from Globe Life Field in Arlington, Texas, home of the Texas Rangers. Ernesto Jerez, Ismael “Rocket” Valdez and Guillermo Celis will provide on-site commentary, joined by roving reporter Carolina Guillen.
About Marcello Hernandez:
Marcello Hernandez is a stand-up comedian, writer, and actor of Cuban/Dominican descent who currently performs as a featured performer on Saturday Night Live in New York City. He has been performing stand-up comedy since he was 18 years old and has opened for luminaries such as Jo Koy, Dave Chappelle, Tim Dillon, Mark Viera, and Gilbert Gottfried. In 2020, he became the host and creative director of @onlyindade, a Miami-based account with over a million followers, through which he has interviewed major celebrities such as Pit Bull, Floyd Mayweather, Nicky Jam, and Mayor Francis Suarez, among others. He was also selected as the new face of comedy on Just For Laughs in 2022.
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2024-07-03 15:49:31
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