Seize new opportunities and explore new tracks
——Our province promotes the innovative development of the cultural, sports, health and tourism equipment industry
Tourism is a comprehensive industry. In recent years, Guizhou has made every effort to promote the industrialization of tourism and accelerate the construction of a strong tourism province. Relying on rich natural landscapes, climate ecology, ethnic culture, historical culture and other tourism resources, as well as popular IPs such as “Village Super” and “Village BA”, it has explored and promoted the integrated development of “tourism + multiple industries”, and the demand for cultural, sports, health and tourism equipment industry is also growing rapidly.
To seize new opportunities for the development of culture and tourism and to create new tracks, on July 5, the 2024 National Cultural, Sports, Health and Tourism Equipment Guizhou Conference was grandly held in Guiyang.
“Tourism + Industry”, deep integration of new industries
Guizhou’s natural treasures are world-renowned and its cultural treasures are unique. Around these unique resources and industrial heritage, the integrated development of “tourism + industry” is booming.
In the north of Guizhou, a wine-tourism integration route with Maotai Town and China Wine Culture City Scenic Area as its core winds along the Chishui River, filled with the aroma of Maotai sauce, attracting wine distributors and tourists from all over the country – the integration of wine and tourism is becoming a new trend in industrial development.
Looking at the land of Qianzhong, focusing on the cultural and technological values contained in the Third Line Construction, Wanshan Mercury Mine, China’s Sky Eye, and the Super Bridge, we have developed cultural and tourism products such as characteristic towns, cliff hotels, and high bridge bungee jumping, providing rich nourishment and scenes for study tours.
In 2023, Guizhou won the fourth place in the annual “China’s Fun Province” jointly announced by the China Tourism Academy and Mafengwo with many new ways to play. During the May Day holiday this year, Guizhou’s tourism market was booming, with the province receiving a total of 34.9177 million tourists, up 12.1% year-on-year; the total expenditure of tourists was 21.509 billion yuan, up 15.7% year-on-year.
As tourism becomes increasingly diversified and personalized, Guizhou has “broken the circle” by deeply integrating culture, sports and tourism, and has developed innovative new models such as “flights from one branch to another” and “small cars and small groups”, which has also spawned demand for related industries. As one of the development directions of the deep integration of “tourism + industry”, the cultural, sports, health and tourism equipment industry plays a huge role in meeting the diversified and multi-level tourism and leisure needs, demonstrating the organic unity of high-quality development and high-quality life.
Song Xiaolu, member of the Party Leadership Group and Deputy Director of the Provincial Department of Culture and Tourism, believes that in the current situation where health tourism, cultural experience, leisure and vacation are experiencing great development, Guizhou has broad market space and good investment prospects for the development of cultural, sports, health and tourism equipment manufacturing.
Building a nest to attract phoenixes, enterprises are interested in investment
Nanjing Wande Group, which integrates cultural and creative industries, technology, sports, entertainment, manufacturing and other business sectors, is a professional leading enterprise in the field of smart sports development in China.
At the 2024 “Colorful Guizhou” Cultural, Sports, Health and Tourism Equipment Manufacturing Industry Investment Seminar held in Nanjing, Jiangsu on June 28, the group’s chairman Wu Wande learned that “one out of every ten badmintons in the world comes from Guizhou Asia Lion Industrial Park”. He immediately made an appointment with his old friend Xu Linnan, general manager of Nanjing Asia Lion Company, to continue to be “neighbors” in Guizhou.
“The places that Asia Lion is optimistic about are also the places we at Wande want to go in the future.” In Wu Wande’s view, sports experience in different cultural and tourism scenarios has become an important direction for the current industrial integration and development. His own company will have a lot in common with Guizhou in terms of culture, tourism and sports.
Nanjing Yashilong, which entered Guizhou first, has an annual output value of 335.82 million yuan and exports of 8.77 million US dollars in its Guizhou Industrial Park. Xu Linan said that he would make every effort to build Guizhou Yashilong Industrial Park into the world’s largest badminton brand, production and display base integrating badminton production and badminton cultural display.
Since November 2022, the Ministry of Culture and Tourism and the State Administration of Cultural Heritage have jointly issued the “Implementation Plan to Support the High-quality Development of Guizhou’s Culture and Tourism”, which clearly proposed to “improve the ‘smart manufacturing’ level of cultural and tourism equipment”. In the policy documents issued by Guizhou, such as the “Opinions on Promoting the High-quality Development of the Tourism Industry, Accelerating the Industrialization of Tourism, and Building a Colorful Guizhou Tourism Power Province” and the “Implementation Opinions on Accelerating the Promotion of Tourism Industrialization and Striving to Achieve a Great Improvement in the Quality of Tourism”, development goals such as “promoting the integration of industry and tourism, vigorously developing high-end tourism and outdoor sports equipment, health care and medical equipment manufacturing industries” and “focusing on the development of mountain outdoor sports and tourism equipment manufacturing industries” were proposed.
Government and enterprises work together to build a strong industry
“Guizhou wants to be at the forefront, is at the forefront, and is at the forefront in the field of cultural, sports, health and tourism equipment manufacturing.” Lu Yange is the deputy general manager of the government cooperation department of Tongcheng Travel, a subsidiary of Tongcheng Group. He said that the resources and policy advantages of Guizhou’s cultural and tourism industry, especially the established cultural and tourism industry fund, are very attractive to many companies.
At the end of May, the Provincial Department of Industry and Information Technology, the Provincial Party Committee Propaganda Department, the Provincial Department of Culture and Tourism, and the Provincial Sports Bureau jointly issued the “Implementation Opinions on Supporting the Development of the Cultural, Sports, Health and Tourism Equipment Industry”, proposing to give full play to resource advantages and industrial foundations, promote industrial integration and development, and accelerate the construction of a cultural, sports, health and tourism equipment industry cluster with Guizhou characteristics. In addition to fully promoting the growth and strength of enterprises, the “Opinions” also proposed a package of measures to support the construction of key projects, improve the innovation level of enterprises, and help talents settle in Guizhou.
“For cultural, sports, health and tourism equipment manufacturing enterprises whose operating income exceeds 10 billion or 1 billion for the first time, a one-time reward of 2 million to 10 million yuan will be given to each enterprise in different levels.” “Entrepreneurial talents who have made important contributions will be rewarded up to 2.5 million yuan.” At an investment promotion symposium held in Nanjing, Yao Jiong, chief engineer of the Guizhou Provincial Department of Industry and Information Technology, introduced a series of tangible benefits to the entrepreneurs in attendance.
“In terms of financial support, there are three industrial funds with a total scale of 20 billion yuan, which can invest in cultural, sports, health and tourism equipment projects. In terms of park construction, the provincial capital Guiyang has built two cultural, sports, health and tourism industrial parks in Huaxi and Xiuwen. In addition, a special fund for the development of the cultural, sports, health and tourism industry will be set up to provide support.” Song Xiaolu further added.
“Guizhou has the foundation, characteristics, advantages and potential to develop the cultural, sports, health and tourism equipment industry.” Industry insiders believe that Guizhou has great potential and unlimited business opportunities in the manufacturing of cultural, sports, health and tourism equipment such as new energy sightseeing vehicles, rock climbing, cave exploration, RV self-driving, health and wellness travel, bridge sightseeing and extreme sports, low-altitude flying, badminton, “village super”, “village BA”, guitar, etc. (Reporter Cao Wen)
2024-07-05 02:38:36
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