At 81 years old, Pons has said enough and has sued the New York Jets for using the logo that he himself designed in the late 70s. In addition to being a renowned bassist, Pons is a graphic design loverand he did not hesitate to present one of his drawings when he learned that the Jets were looking for a new image. He worked with them from 1973 to the early 2000s.starting as an assistant to the material manager, a position left behind by a friend who was leaving the city.
From there he went on to work in the Shea Stadiumwhere he became involved in the dynamics of the coaches. Considering that technology was evolving by leaps and bounds and that teams were beginning to make use of it, The Jets couldn’t afford to watch the games three days laterIt was then that Jim’s big opportunity came about, as, coming from California, where he had done small jobs in Hollywood, he was given the task of being in charge of the new “recording laboratory”, as they called it.
After the opportunity to work in the recording studio arose, Pons had a new visionsince the Jets They were looking for an update to their logo and he had it in his head. Until then, the team had worn a simple NY JETS on a football and inside the same oval shape that the ball has, but Jim would change everything: “I worked on the filming team and I had always seen the old design, which It seemed a bit confusing to me with so many letters intertwined; that’s when I heard they were thinking about having a new design and I thought, ‘Maybe I can do something they’ll like because I’m part of the staff and I know the idiosyncrasies of the organization’ and that’s how it all began, lengthening and stylizing the word JETS and inserting an airplane modified on the last few letters. I gave it to them, they liked it and made it the team logo.”
The root of the problem
Jim Pons’ logo over the old Jets logo
It all happened very quickly, organically, and It never occurred to Jim to ask for financial compensation. some to the team for the logo design. Let’s say that, back then, He did it “for the love of art” already some colors; “love” that seems to have forgotten when now JETS are marketing it with great success on their kits, souvenirs and all kinds of merchandising imaginable.
It is worth highlighting Pons’ words in a short 8 minute videothat the team posted on their channel Youtube just before the logo was re-installed as the official image: “When I was told that the JETS were thinking about going back to my logo I got surprised; I didn’t know anything about their intentions, or even how popular they were within the fan base, or that they were the ones who asked for their return. It made me feel good and I like it, I think it’s the best logo they’ve ever had. I’m self-taught, I didn’t know how to play bass and I taught myself; I didn’t know how to record movies and I learned and I didn’t know how to design logos, and I got pretty good at it without any help“.
In the lawsuit, Pons claims that the original design of the JETS logo belongs to him and that He was never paid for itand asks that it be immediately removed from the club’s merchandise or that they pay him good financial compensation “now that they are making millions” from it.
2024-07-02 18:10:14
#employee #sues #Jets #logo
