Foot – Market – PSG
Mbappé’s departure: Catastrophe at PSG? He calms everyone down
Published on July 3, 2024 at 10:00 p.m.
Kylian Mbappé will not be a PSG player next season. At the end of his contract, the captain of the French team signed freely with Real Madrid. His departure could, however, cause a catastrophe for the Red-and-Blues from a marketing point of view. But the brand director of the capital club does not want to be really worried.
The story between the PSG and Kylian Mbappé is now over. At the end of his contract, the captain of theFrench team refused to extend. And in early June, before theEuro 2024the 2018 world champion has been made official as the new player of the Real MadridThe Bondy native is realizing his childhood dream since he always wanted to wear the white tunic of the Merengue.
Mbappé leaves, economic catastrophe for PSG
For his part, the PSG will most certainly take a financial hit. Kylian Mbappé was one of the players who sold the most jerseys. From now on, the Red-and-Blues will no longer have any superstars to put themselves forward from a marketing point of view. Before Kylian Mbappéthe PSG had split from Lionel Messi and Neymarwhich also brought in a good amount of money for the resident of the Ligue 1. Despite everything, the Parisian leaders do not really want to be worried.
“We sell more than a million jerseys per season”
“A drop in shirt sales? That was already a question we were asked when Messi left. We continued to sell shirts, with or without Messi. And now Mbappé. We sell more than a million per season, it’s a growing sector. We’re not worried,” said Fabien Allegrebrand director of the PSGin an interview with Sportune. It remains to be seen whether another player will take over and replace Kylian Mbappé at this level. This season, Kang-In Lee rivaled the captain of theFrench team in this aspect. To be continued…
2024-07-03 20:00:00
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