Sony (China) Co., Ltd. (hereinafter referred to as Sony) announced that it will officially become the official sponsor of the “2024 Shanghai Rising Star Basketball Championship”, introducing the Sony IRS (Instant Replay) system for the first time in a high-level international youth basketball event in China.
Shanghai, China – On June 28, 2024, Sony (China) Co., Ltd. (hereinafter referred to as Sony) announced that it will officially become the official sponsor of the “2024 Shanghai Rising Star Basketball Championship”, introducing the Sony IRS (Instant Replay) system for the first time in China’s high-level international youth basketball competition, and conducting in-depth cooperation with the event operator in multiple fields such as professional sports event services, viewing experience and sports entertainment. In addition, combined with Sony’s professional advantages in digital imaging solutions, film and television, games and other diversified fields, it will bring more innovative immersive and interactive viewing experience to sports fans. Sony China President Takeshi Yoshida attended the press conference held at the World Living Room on the Huangpu River that day.
The press conference for the 2024 Shanghai Rising Stars Basketball Championship (Sony China President Takeshi Yoshida is on the 5th from left)
Sony supports rising star basketball teamcrownCompetition, improve competitionOperation and experience
This time, Sony will sponsor the “2024 Shanghai Rising Star Basketball Championship”. As the official sponsor of the event, it will provide professional sports services including the IRS (Instant Review Systems) system based on SMART (Synchronized Multi-Angle Replay Technology) technology to ensure the fairness and viewing experience of the event. Sony’s IRS system can capture and synchronously record game footage in real time, allowing referees to review game scenes from any angle to make more accurate and fair judgments. This is also the first time that the IRS system has been introduced into a high-level international youth basketball event in China. At present, the IRS system has been widely used in large-scale international basketball events such as the European Basketball League, the Japanese Basketball League, and the American NBA Basketball League, and has been highly recognized by users.
IRS system interface
Sony China President Takeshi Yoshida attended the press conference that day and said: “We are very pleased to support the development of Shanghai brand sports events, escort the events with international standards and professional services, and cooperate with industry-leading professional sports clubs to explore the possibility of using technology and data services to improve team performance. In addition, as a ‘creative entertainment company built on a solid technological foundation’, Sony has always been committed to ‘touching the world with the power of creativity and technology’, and sports competitions have always been one of the most popular and touching forms of entertainment. In this cooperation, we will give full play to Sony’s expertise in electronic products and systems, technology and entertainment content, and cooperate with the Tomorrow’s Star Basketball Event to jointly create more exciting sports entertainment experiences and services for Chinese sports fans, and inject new vitality into the digital development of China’s sports industry.”
Sony China President Takeshi Yoshida (3rd from left) attends the press conference
Sony Entertainment Technology empowers,Leading the global sports digitalization trend
Sony is currently actively developing sports business around the world. It owns sports business companies such as Beyond Sports and Pulselive, providing professional services such as video assistant referees and semi-automatic offside for various international world-class super events, as well as digital event experience operation services.
Sony’s VAR video assistant referee
Sony’s professional digital imaging products and solutions, including a variety of professional cameras and broadcasting equipment, are committed to providing the sports industry with first-class sports event production and broadcasting, digital solutions and sports entertainment services. Sony’s advanced Alpha™ full-frame micro-single camera and E-mount lens group have also become the best choice for many professional sports photographers, helping them capture every wonderful moment on the sports field.
Sony’s broadcast equipment contributes to sports events
In addition, Sony Group owns a variety of entertainment businesses such as film, television, music, and games, which can be combined with sports events to provide audiences and sports fans with richer content and experience. Sony Music Japan has carried out in-depth cooperation with the Japan Basketball Association, providing the Japanese professional basketball league B.LEAGUE with a full range of professional services such as event operation planning, on-site event operation, league promotion, peripheral product production and sales, music production and performance execution, and IP management.
Win-win cooperation,startChinaThe new future of sports industry
In recent years, China’s sports market has flourished, the market size has continued to expand, and the demand for sports consumption has increased. According to the “China Sports Industry Report 2023”, the total scale of China’s sports industry has exceeded 3 trillion yuan in 2022, and is expected to reach 4 trillion yuan by 2025. At the same time, China’s sports industry has a clear trend of digitalization, and digitalization, intelligence, and immersive experience have become the future development direction.
Sony has advanced technologies, mature products and system solutions in the field of smart sports and sports entertainment. Sony hopes to fully demonstrate its advanced instant replay system and professional sports event service capabilities through this cooperation with the Tomorrow’s Star Basketball Championship, and apply it to more fields and categories of sports events. Sony will also further explore the integration and application of digital technology with professional sports services and entertainment. For example, in terms of team building and talent training, a professional sports service system including sports data analysis, training assistance, tactical training, player management, etc. will be built; in terms of sports entertainment, Sony’s rich entertainment content and cutting-edge product technology will be combined to provide Chinese sports fans with a more immersive and interactive innovative sports entertainment experience that seamlessly connects the virtual and real worlds.
2024-07-01 05:09:57
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