Tabio Co., Ltd. (Headquarters: Naniwa-ku, Osaka; Representative Director and President: Katsuhiro Ochi), which develops and operates sock specialty stores such as “Sock Shop”, “Tabio”, and “Tabio MEN”, recently announced that they will be participating in the domestic men’s professional basketball league, B. We are planning collaboration socks between LEAGUE (B League) and “Sock Shop”. From October 18, 2024 (Friday), all 45 “Sock Shop” stores will be selling B.LEAGUE logo embroidered socks, as well as socks with the logos of each of the 24 B1 clubs and mascot character prints. The socks will be sold at limited stores, including each club’s local “Sock Shop” store. All products will also be sold at the official online store.
・Special feature page: https://tabio.com/jp/bleague_tabio/
■About the outline of the collaboration project
The sock specialty store “Sock Shop” promotes collaboration projects with various brands, local characters, professional sports teams, etc., and this time, they are planning and selling collaboration socks with the domestic men’s professional basketball league B.LEAGUE. It happened.
This time, we will be selling 2 types of B.LEAGUE logo embroidered socks in different sizes, as well as club logo print socks (2 sizes) and mascot characters printed with the logos and mascot characters of all 24 clubs belonging to the B1 league. Printed socks (1 size).
Of these, B.LEAGUE logo embroidered socks are available at 45 Socks Shop stores and the official online store, while printed socks with each club’s logo or mascot character are available at Socks Shops in the region to which each club belongs. Each will be sold at the official online store.
For those who purchase, we will prepare novelty items (until supplies last) and also carry out a gift campaign using LINE.
Through this initiative, we hope to contribute to the excitement of the Resona Group B.LEAGUE 2024-25 season together with the fans.
■Collaboration product details
《B.LEAGUE logo embroidery socks》
〇Base specifications/Number of models/Number of available colors/Size:
・3×1 rib 2 line low crew / 1 type / 1 color / 22.5-24.5cm
・Rib solid short/1 type/3 colors/25-27cm
〇Price: 1,650 yen each (tax included)
《B.LEAGUE print socks》
〇Base specifications/Number of models/Number of available colors/Size:
・Betta crew/1 type of each club, 24 types in total/1 color each/22.5-24.5cm, 25-27cm
〇Price: 2,200 yen (tax included)
〇Base specifications/Number of models/Number of available colors/Size:
・Bettacrew/1 type of each club, 24 types in total/1 color each/22.5-24.5cm
〇Price: 2,200 yen (tax included)
■Sales overview
《B.LEAGUE logo embroidery socks》
〇Release date: October 18, 2024 (Friday)
〇Sales counter: 45 “Sock Shop” stores, official online store
*You can check the target stores on the special feature page.
*Some stores may not have all colors available.
《B.LEAGUE print socks》
〇Release date: October 18, 2024 (Friday)
・Sales counter: “Sock Shop” target stores, official online store
*In terms of stores, each club has 13 to 20 stores, mainly stores in the area to which each club belongs.
*You can check the participating stores on the special feature page.
■About novelty
An acrylic keychain with two designs in one: a sock-shaped and a ball-shaped design that imitates collaboration socks. For every pair of B.LEAGUE print socks purchased, you will receive one free gift.
*Ends as soon as it runs out.
■About the campaign
We will use LINE to run a giveaway campaign where 100 people will win autographed balls, colored paper, and T-shirts for customers who purchase two or more pairs of collaboration products in one transaction.
1st prize B League official match ball with player autographs (24 clubs x 1 person each)
2nd prize: Player-signed colored paper (24 clubs x 3 people each)
3rd Prize Resona Group B.LEAGUE 2024-25 SEASON TIPOFF Conference participant autographed T-shirt (4 people)
*Purchase receipt is required for application.
・Campaign page: https://tabio.com/jp/bleague_tabio/campaign/
■Tabio Co., Ltd. (TSE Standard Market/Securities code: 2668)
Since its founding in 1968, Tabio Co., Ltd. has been pursuing the goal of creating a “second skin” that will make you forget you are wearing socks for over 50 years. In order to create socks that are delicate and comfortable to wear, each product is carefully knitted one by one by Japanese craftsmen who have years of experience and skills. Currently, we have 237 sock specialty stores (as of the end of February 2024) across Japan, including “Sock Shop,” “Tabio,” and “Tabio MEN.”
We are also opening stores under the name “Tabio” in Paris, London, China, and other countries, and the Made in Japan comfort and design have received high praise overseas.
〇Business content
Planning, wholesale and retail of socks, development of directly managed stores (sock shop, Tabio, Tabio Homme), development of franchise chain (sock shop)
○Homepage: https://tabio.com/jp/
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