Swiss Quality Hotels SQH supports independent Swiss hotels. The Zurich agency Gestalten developed and implemented a new corporate design for the marketing organization.
Editorial team
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14 October 2024
The organization supports the around 50 participating hotels with various services. The members are independent Swiss hotel companies that are based in different regions and serve different segments – alpine holiday hotels, as well as urban business hotels or hotels with comprehensive wellness offerings.
What they all have in common is that they are characterized by absolute top quality, innovation and an uncompromising focus on the wishes of their guests. This common denominator is the unifying element with which the Swiss Quality Hotels Organization stands behind its members and supports them in marketing.
The striking color scheme of the new corporate design is striking. She consciously turns away from the previous Swiss red. The color yellow is intended to convey the vitality and youthfulness of the SQH. And the colon in the logo is intended as a second feature to symbolize the position in which the organization sees itself: as a partner who helps to enable high-quality guest experiences with its services.
The new corporate design can be seen from October on, among other things, on the new website, which also comes from the Gestalten studio – new in Zurich District 4. Further marketing and communication measures are planned.
