It is of course good news for the Red Bull sports family. Only recently, CEO Oliver Mintzlaff told Leipzig that RB would have liked to have become German champions. And this same Mintzlaff has now completed a sensational deal that could bring RB a little closer to this project: Jürgen Klopp will become Global Head of Soccer at Red Bull. A combination of words that was not thought possible. Jurgen Klopp. Red Bull. Soccer.
This is disturbing news for large parts of the football world. The football romantics of this world recognized in Jürgen Klopp a kindred spirit who was not only extremely likeable but also successful. That’s a rare combination in modern football: winning the biggest titles and still making everyone feel like they’re one of them, approachable, authentic. Knowing that many of the emotions that people feel around their favorite sport also have to do with legends and stories of the past, i.e. with tradition.
