“LACOSTE” announced that it has entered into a premium partnership with the tennis tournament “Rolex Paris Masters“. The contract begins at the next tournament, to be held at the Accor Arena in Paris from October 26th to November 3rd, and runs until 2030.
Lacoste has entered into a premium partnership with the Rolex Paris Masters, aiming to strengthen the brand’s presence in international tennis tournaments. In addition to selling Lacoste items at Aco Arena on the day of the tournament, there are plans to release a capsule collection in 2025. Thierry Guibert, CEO, said: “We are proud to partner with the prestigious Rolex Paris Masters. Lacoste and tennis are inseparable, and we are excited to strengthen this bond even further. I’m happy,” he commented.
In December 2022, the brand will enter into a three-year partnership agreement with the professional tennis tournament Mutua Madrid Open, one of the major tournaments of the ATP Tour Masters 1000 and WTA 1000. It sponsors footwear and apparel.
