sweat à capuche NFL Logo New Era Team logo Hoody
New Era is a traditional cap brand that, despite its sporting roots, is deeply rooted in hip-hop. It was in 1920 that the brothers Erhardt and Christopher Koch, two Germans who had emigrated to the USA, founded New Era in New York. When in the 1930s, Baseball gained popularity in the United States, they produced the first Baseball caps by sponsoring a major league team, the New York Yankees, which, from the start, were worn both on the sports field and ‘on a daily basis. The brand’s priority is impeccable fit and maximum comfort. In 1954, their label launched an innovation that would make New Era world famous: the 59Fifty model. This very particular shape is characterized by a flat visor. It is also New Era which created the Flex-Fit system allowing the cap to adapt to the size of the head without needing to adjust it. New Era now produces caps for all sports such as Basketball, American Football…
