Markus Kraetschmerone of the most famous faces in Austrian sports management, talks to Simon-Peter Charamza and Lorenz Kirchschlager in KaffeehausTALK about his time at FK Austria Wien and how it influenced his subsequent independence.
Although Markus Kraetschmer was discovered by scouts from “his” Austria at the age of 8 in the Modena Park in Vienna’s 3rd district while cage kicking, Markus Kraetschmer was denied a sporting career due to family reasons. Nevertheless, he fulfilled his dream of the football business. Kraetschmer now has more than 25 years of experience in sports management and has held senior positions in football for almost 24 years. He was CEO of FK Austria Wien, on the supervisory bodies of the Austrian Football Bundesliga and the ÖFB, and as a representative of the club in the ECA (European Club Association). In the 62nd KaffeehausTALK episode, Kraetschmer tells numerous stories, insights and anecdotes about Frank Stronach, Rising Stars, the Champions League anthem and Muster-Faust, as well as the search for investors and his last months at Austria.
Markus Kraetschmer now combines his wealth of experience from club management, looking for investors, forms of financing and ESG/CSR projects in his own company MK Consulting and several corporate investments. As a management consultant with a focus on sports consulting, he now covers a comprehensive repertoire that goes far beyond football. KaffeehausTALK listeners get exciting insights into what is important in consulting and investments, why India is a future market for sports business, what influence the American NFL has on the European League of Football (ELF), how sports networks open doors and him have currently led to the United Arab Emirates and the German pension business.
