The National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) announced an impressive extension of their collaboration with global partner Nike. The renegotiated agreement is expected to run until 2037 and includes the provision of uniforms, merchandise, marketing and content to the leagues. With this exclusive apparel agreement, Nike lives up to its role as an indispensable partner in the sport of basketball. This agreement, which also includes the G-League development league, was signed just in time for the start of the 79th NBA season and just one day after the New York Liberty’s triumph in the WNBA Championship. NBA Commissioner Adam Silver highlighted Nike’s long-standing association with basketball and highlighted the company’s role in the sport’s growth and innovation. The expanded focus on youth basketball is intended to create new space for emerging talent and enable deeper interaction with fans of all ages. The new deal also includes a greater commitment to promoting youth basketball and increased investment in the WNBA. The joint membership between Nike and the leagues is intended to create unique products and experiences for fans of both brands. Elliott Hill, president of Nike, called the partnership strategic, highlighting the global potential and passion for the game that will continue to explore new opportunities for players and fans. Nike has remained a key player since the partnership began in 1992 and as the WNBA’s marketing partner since its founding in 1997. WNBA Commissioner Cathy Engelbert emphasized the common goal for girls’ and women’s basketball, which should be promoted even more strongly and presented globally through the continued partnership. Nike also extended its licensing agreement as an official partner of the NBA’s players’ union, the National Basketball Players Association. Andre Iguodala, executive director of the union, highlighted the influence and reach fostered by this partnership.
