Nike, the largest sports company in the world, is present in almost all sports: basketball, soccer, track and field, football, tennis, etc. They focus on continuous development by introducing various new technologies such as Dri-FIT, Air Max, Air Zoom , Therma-FIT, Lunarlon, Flyknit, Air Zoom Strobel, React-Foam, etc., which give athletes an advantage so that they can achieve even better results. In the world of basketball, their quality is represented by Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Paul George and others.