If today social networks are used to measure the impact and influence that the most famous and well-known people have with their publications, the withdrawal of a myth like Rafael Nadal It can be said that it has not only lived up to it, but has surpassed it. As soon as his retirement from tennis was announced on October 10, social networks were filled with comments and mentions, specifically there were one million, according to the results collected by Digimindthe social listening division of Onclusive.
There are three other pieces of information that draw powerful attention and that underline the shock of the news: The peak of mentions containing the words Rafa or Nadal was 426,637; At some point, 792,000 people had conversations in which they commented on the news and the global impact of the people affected by the withdrawal is estimated at 170 million.
Nadal’s goodbye had global impactbut obviously there were places where it was especially intense. Madrid, with 17%, is one of them. Then there are four cities, Paris, London, New York and Melbourne, which are precisely the venues for the four Grand Slams on the ATP tennis circuit (Roland Garros, Wimbledon, US Open and Australian Open), in which he had The news had enormous reach.
Along with Nadal, part of the social conversation also turned to some of his great rivals such as Roger Federer and Novak Djokovic, the latter being the one who received the most mentions, 349,000 compared to 127,000 for the Swiss.
In the top 10 most used hashtags, the ones with your first and last name stand out, #rafaelnadal, #nadal and #rafanadal, with more than one million in the first two and more than 600,000 in the third, and those referring to tennis, #tennis and #tennis with more than 800,000 each. Although two references to tournaments that have marked the tennis player’s life have also been sneaked in, #rolandgarros, more than 300,000, where he won 14 times, more than anyone else, and #copadavis, more than 200,000, where he will put an end to his career and where The legend started 20 years ago.
