Few brands have been able to achieve a level of iconicity like that of underwear founded by Kim Kardashian in such a short time. Skims is undoubtedly among the most desired lingerie, loungewear and shapewear brands of recent years, for its remarkable ability to bring beautiful but functional, quality but accessible, and above all extremely versatile products to the market, ready to represent a valid ally in the daily dressing. An unstoppable rise that from 2019 to today seems destined not to subside, but on the contrary, to conquer ever higher peaks and an ever wider audience. A proof already amply demonstrated with the launch of the Skims Mens line, which immediately obtained approval also confirmed by the collaborations with NBA, WNBA and USA Basketball, of which Skims has become the official partner.
And just as the NBA prepares for the official start of the new 2024-25 season, Skims launches a new photographic campaign with Cleveland Cavaliers basketball player Donovan Mitchell. Shot by Hugh Wilson, the basketball champion is portrayed in the locker room while wearing the Stretching Mens 5″ boxer shorts in soft and comfortable cotton, perfect for athletes.
“It was special to shoot the Skims Mens campaign in the arena,” Mitchell told WWD. «I felt completely comfortable being myself, which is what Skims invites you to do. Their underwear provides the support and flexibility I need off the court, while also preserving the aesthetic side.” «Donovan Mitchell embodies the energy and dedication typical of Skims», Jens Grede, co-founder and CEO of Skims, also told WWD. “Launching this campaign during a key time in the NBA calendar allows us to engage with its fans and the broader community of basketball fans. It’s a testament to our commitment to working with talent who represent the best in their fields.”
[📷 skims.com]
