The U.S. Super Bowl performance that even produced ‘Jungkook_Talhaib’ was canceled… “Hive overlooks the importance of the stage” [IS포커스] : Nate Entertainment

“Even if it was only delayed by two months.”

BTS member Jungkook was able to perform on stage at the National Football League (NFL) Super Bowl Halftime Show with American pop singer Usher, but it was later revealed that this was canceled due to military service, and ARMYs around the world were outraged. there is.

◇ Super Bowl Halftime, how big is the place?

On the 7th (local time), the US magazine ‘The New Yorker’ reported that Jungkook was invited to perform as a singer along with Usher at this year’s Super Bowl halftime show, but Jungkook enlisted in the military in December of last year and was ultimately unable to appear. Jungkook has a relationship with Usher, having collaborated on the remix version of his solo album’s title track, ‘Standing Next to You’.

The NFL is the professional sports league most loved by the American people, and the Super Bowl Halftime Show is a huge event held after the second quarter of the NFL finals. The Super Bowl Halftime Show, which began in 1967 with a performance by the University of Arizona marching band, became a ‘symbolic stage’ where only the best musicians performed in the 1990s. So far, top stars such as Michael Jackson, Beyonce, Bruno Mars, Lady Gaga, Paul McCartney, The Rolling Stones, and Rihanna have performed on this stage.

No K-pop artist has yet appeared at the NFL Super Bowl Halftime Show. Therefore, the BTS fandom is very disappointed that Jungkook was able to create history as the ‘first in K-pop’ by standing shoulder to shoulder with the world’s top artists, but it failed.

ARMYs are angry that his agency Hive should have delayed his enlistment and held the Super Bowl halftime show. In fact, for two days after the news became known, the keyword ‘Jungkook_Talhive’ was posted as a real-time trend on X (formerly Twitter). In relation to this, Hive simply stated to Daily Sports, “We have nothing to say.”

In the end, Usher stood on stage as the main headliner (signature performer) at the 2024 Super Bowl Halftime Show in February without Jungkook. Guests including Alicia Keys, Lil Jon, Will.i.am, and Ludacris appeared.

◇ Jungkook, the reason why it is disappointing that the Super Bowl stage was canceled

Jungkook, born in 1997, was under 30 years old at the time of enlistment, so he was fully able to postpone his military service. This is because outstanding performers in the field of popular culture and arts who have contributed to enhancing national prestige can postpone their enlistment until the age of 30 with a letter of recommendation from the Minister of Culture, Sports and Tourism.

The record that Jungkook has built in the United States is unprecedented. The solo album ‘Golden’, released in November last year, had four songs simultaneously enter the Billboard Hot 100 chart, including ‘Standing Next to You’, as well as ‘Seven’ and ‘3D’. This album stayed on the Billboard 200 chart for 22 consecutive weeks. This is the longest charting record for a Korean solo singer.

Previously, Jungkook captured the attention of people around the world by singing the official World Cup theme song ‘Dreamers’ on the stage of the 2022 Qatar World Cup opening ceremony. If they had performed at the Super Bowl halftime show, which is called the stage of dreams, they would have shown off not only the status of BTS but also their influence as solo singers.

Cultural critic Kim Heon-sik said, “Jungkook’s Super Bowl halftime performance was canceled because Hive overlooked the importance of this stage. “I have deep regrets regarding the management of artists,” he said.

Reporter Kim Ji-hye [email protected]

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Jihye Kim [email protected]