FIFA, Aramco, and Human Rights: A Call for Change in Women’s Football

In a powerful show of solidarity, over 100 professional female footballers have come together to advocate for the termination of FIFA’s sponsorship deal with Saudi Arabia’s state-owned oil company, Aramco. The players have expressed their deep concern regarding the human rights violations that the Saudi regime perpetuates, particularly against women. This bold move comes in light of a lucrative four-year agreement signed in April, which positions Aramco as a major sponsor for significant upcoming tournaments, including the 2026 Men’s World Cup and the 2027 Women’s World Cup.

The Concerns Raised

The players’ letter takes a strong stance, describing the ongoing human rights abuses in Saudi Arabia as “brutal.” Campaigners assert that the government uses extensive sports sponsorship as a means to engage in “sportswashing,” a tactic aimed at diverting attention from its troubling human rights abuses. Recent events have exemplified this tactic, particularly the long prison sentences handed down to women who have dared to speak out on social media for their rights. Manahel al-Otaibi, for example, was sentenced to 11 years in prison for promoting the idea that women should not need male permission to marry or travel—a basic autonomy in most parts of the world. Similarly, Leeds University student Salma al-Shehab faced an astonishing 34-year prison sentence for simply tweeting in favor of women’s rights.

The collective letter highlights the need for future generations—specifically the young girls aspiring to be players—to have better representation from the sport’s governing body than what is currently provided by Aramco, referred to in the letter as a “nightmare sponsor.” The athletes argue that a corporation with significant responsibility for the climate crisis and owned by a state that systematically oppresses women and criminalizes LGBTQ+ individuals should not be permitted to sponsor “our beautiful game.”

A Call for Action

The signatories of the letter implore FIFA to reconsider its partnership with Aramco, advocating for sponsors whose values align more closely with gender equality, human rights, and environmental sustainability. Their strong statements reflect a growing discontent among athletes towards organizations that overlook ethical considerations in pursuit of financial gain.

The footballers assert: “Saudi authorities have been spending billions in sports sponsorship to try to distract from the regime’s brutal human rights reputation, but its treatment of women speaks for itself.” They emphasize that they are vocalizing their concerns not just for themselves, but “to stand alongside the citizens of Saudi Arabia whose human rights are violated.”

The Reaction and Broader Implications

This letter has not gone unnoticed. Not only did FIFA face criticism for its prior dealings with the Saudi tourism authority, but activists believe that the players’ collective statement resonates louder than any public relations campaign could. Lina al-Hathloul, from ALQST for Human Rights, praised the athletes, asserting that true change comes only when the Saudi regime respects women’s rights genuinely.

Against this backdrop, FIFA responded to the criticism by reiterating that sponsorship revenues are vital for reinvestment into football at all levels, indicating that they would continue to increase investment in women’s football, particularly for the upcoming 2023 Women’s World Cup.

Interview and Debate

To explore this important topic further, we welcome renowned former professional footballer Alex Scott as our guest for discussion. With her extensive career and commitment to social issues, we are eager to hear her thoughts on both the letter’s impact and the broader implications for women’s rights in sports.

Interview with Alex Scott

Moderator: Alex, thank you for joining us today. What are your initial thoughts on the letter signed by over 100 female footballers?

Alex Scott: Thank you for having me. I believe this letter is a significant step forward in terms of athlete activism. It demonstrates a willingness among players to not only speak out for themselves but also for the marginalized voices in countries where their rights are being suppressed. It reflects a shift in the narrative around sport—where athletes are not just performers but also changemakers.

Moderator: The letter claims the relationship with Aramco constitutes a form of “sportswashing.” How do you see this practice affecting the credibility of sporting events?

Alex Scott: Sportswashing is a real and pressing concern. When corporations or nations with questionable human rights records seek to promote themselves through sport, it creates a facade that distracts from their actions. Events like the World Cup are often viewed as platforms for unity and celebration; however, when sponsors like Aramco are involved, it complicates that narrative and can alienate players and fans alike.

Moderator: Some argue that the financial support from sponsors like Aramco is crucial for the growth of women’s football. Do you think there’s a compromise to be had?

Alex Scott: While I do understand the financial aspect, it is essential to consider the ethics behind the sources of that funding. The integrity of the game should come first. We need to find partners that support the sport and its values, not just financially but ethically. Compromising on values in exchange for funding can lead to larger issues down the line.

Moderator: In your view, how should governing bodies like FIFA respond to this type of activism from players?

Alex Scott: FIFA and similar organizations must listen to the voices of their athletes. This letter highlights serious societal issues—neglecting these matters risks further alienating players. A proactive dialogue between governing bodies and athletes can yield positive outcomes and promote a healthier sporting environment.

Engaging the Audience

Now, let’s turn to our readers. What are your thoughts on the sponsorship deal between FIFA and Aramco? Do you support the athletes’ stance on human rights and ethical sponsorship? How do you think sports organizations should navigate complex social issues while managing their revenue streams? Share your thoughts in the comments below; we’d love to hear your perspectives and engage in a constructive discussion.

This issue not only touches on the realm of sports but also highlights significant human rights concerns that resonate beyond the pitch, making our discussions vital for the integrity of both the sport and its broader social role.