Mat Piscatella of Circana has released the sales data for the month of August 2024 in the USA.
Total U.S. spending on video game hardware, software and accessories fell 7% in August 2024 from a year earlier, reaching $4.1 billion. This decrease was offset by a 5% increase in mobile content spending, while other areas saw declines.
Despite August’s decrease, overall spending for 2024 increased 1% from the previous year, reaching $36.3 billion. This increase was driven by a 4% growth in spending on video game content, particularly mobile content, and an 8% increase in accessories. However, spending on video game hardware fell by 28%.
The best-selling game of the month of August was Madden NFL 25, which continued a 25-year streak in which a new title in the Madden NFL series became the best-selling game in the month of release. Not only Madden NFL 25, but also the EA Sports MVP Bundle, which includes Madden NFL 25 Deluxe Edition and EA Sports College Football 25 Deluxe Edition, achieved a good result, ranking fourth among the best-selling games. EA Sports College Football 25 maintains, for now, its record as the best-selling video game of 2024.
Some new releases also appeared in the ranking of the best-selling games of August, including Star Wars: Outlaws in third place, Visions of Mana in tenth and Gundam Breaker 4 in eleventh.
- Madden NFL 25
- EA Sports College Football 25
- Star Wars Outlaws
- EA Sports MVP Bundle
- Elden Ring
- Hpgwarts Legacy
- Minecraft
- Call of Duty: Modern Warfare III
- Marvel’s Spider-Man 2
- Visions of Mana
- Gundam Breaker 4
- The Elder Scrolls Online
- Helldivers 2
- Mario Kart 8
- Ghost of Tsushima
- Sea of Thieves
- MLB The Show 24
- Forza Horizon 5
- Gran Turismo 7
- EA Sports FC 24
On the hardware side, consumer spending on video games was down 36% from the previous year, with the Switch seeing the biggest decline at 41%. PlayStation 5 was the best-selling console in terms of units and dollars, followed by Xbox Series
For accessories, consumer spending fell 3%, but headphones and headsets saw a 10% increase. The PS5 DualSense Midnight Black wireless controller was the best-selling in August, while the PS5 Pulse Elite Wireless Headset White is the best-selling headset of the year.
August 2024 U.S. Video Game Market Highlights from Circana – Projected U.S. total spending on video game hardware, content and accessories fell 7% during August 2024 versus a year ago, to $4.1B. A 5% increase in Mobile content spending was offset by declines across other areas.
— Mat Piscatella (@matpiscatella.bsky.social) October 11, 2024 at 3.16pm
