[국제]’Squid Game 2′ advertising contract in 12 countries…Netflix stock price at all-time high

On the New York Stock Exchange on this day, Netflix’s stock price rose 1.75% from the previous day to $819.50, and based on the closing price, it is the highest ever since Netflix was listed in 2002.

At one point during the session, it rose to $820.37, setting a new 52-week high.

Netflix stock has risen 68% this year.

Netflix announced on its news blog that day that the number of monthly active users of its advertising plan reached 70 million, and that “more than 50% of new subscribers in countries that currently support Netflix advertising are choosing advertising-based membership.”

In addition, Netflix announced that all available advertising products for the National Football League (NFL) game broadcast scheduled to be broadcast live on Christmas Day, December 25, have been sold.

In addition, in the case of Season 2 of ‘Squid Game’, which is scheduled to be released in December, it was said that it has partnered with several advertisers in 12 countries where advertising is supported.

Netflix added that it is important to prove the advertising effectiveness of its platform to advertisers, and plans to present objective data by collaborating with market research firm Nielsen.

Netflix is ​​developing its own technology to increase advertising effectiveness and plans to release it next year.

“We’ve seen continued growth over the past two years, but this is just the beginning and we’re even more excited about what lies ahead,” said Amy Reinhard, head of advertising at Netflix.

Netflix previously announced in its performance report released last month that the number of subscribers worldwide increased by 5.07 million in the third quarter, reaching a total of 282.72 million.

Netflix’s performance significantly outperforms its competitors in the same industry, and this trend continues to be reflected in the stock market.

Shares of Warner Bros. Discovery, which operates streaming platform Max, have fallen 19% this year, while Paramount Global shares have fallen 23%.

Walt Disney’s stock price, once reigning as a content empire, rose only 12% this year.

YTN Kwon Young-hee ([email protected])

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