Since its founding in the 1950s, adidas has been synonymous with quality and innovative product design. It is therefore not surprising that the sporting goods manufacturer is, with Nike, the market leader in this segment. The three stripes that adorn the adidas company logo are legendary, but the characteristic symbol of the brand is also very recognizable.
The story of adidas, however, began a little earlier and in a quieter way: with the brothers Adi and Rudolf Dassler, who realized their dream of independence by creating the “Dassler Schuhfabrik”. After a fruitful collaboration, they decided to separate and Adi Dassler founded the adidas company.
The name adidas can be deduced from the name of its founder. His brother, for his part, founded the brandPumawhich also enjoys great notoriety today.
The global brand from Herzogenaurach has therefore existed for almost 70 years. Developing their own product range and optimizing performance have always been the main driving forces behind their creations. Today, adidas can boast a product history that is second to none.
