The “Unstoppable” campaign, developed in collaboration with football stakeholders across Europe, sets strategic priorities for UEFA to ensure a sustainable future for the next generation of players, coaches, referees, volunteers and fans.
The document sets out UEFA’s vision for the game and the desire to continue the success of the previous plan presented in 2019, “Time for Action”.
The strategy sets four long-term goals until 2030:
- To make soccer the most played team sport for women and girls in every European country, developing soccer pathways for female players, coaches and referees with opportunities at the grassroots level.
- To make Europe home to the world’s best female players, with six fully professional leagues and 5,000 fully professional players across the continent.
- To make football the most sustainable and profitable women’s sport, with record UEFA competitions.
- To ensure that women’s football is celebrated for its unique values and community, where everyone believes they can have their place.
During the period from 2024 to 2030, €1 billion of competition revenue and UEFA investment will be dedicated to the game through senior and youth competitions, club competitions, distributions to clubs and national associations and development activities.
“‘Unstoppable’ is our roadmap for laying the foundations for a sustainable future, unleashing the full potential of women’s football. As we enter this exciting new era, we must continue with the same passion that brought us here. Our commitment to the cause remains strong. Our mission is simple – to help women’s football gain a prominent place in the European sports community”said the president of UEFA, Alexander Ceferin.
“European women’s football has never been in a better position. National teams and clubs are achieving outstanding results thanks to huge investments, improved competition structures and thousands of new professional opportunities.
Women’s football in Europe has become a sport for the masses, attracting an increasingly numerous and diverse audience, as well as partners who sincerely join its growth. Our promise is to continue to invest and collectively lead the game forward, with all European national associations, leagues, clubs, players, fans and partners as part of our journey because women’s football is – unstoppable.” she ordered Nadine Kesslermanager of UEFA women’s football.
The Croatian women’s national team also supported the campaign.
“The progress over the last few years in women’s football is something I am really proud of and fills me with passion for women’s football. It motivates me to give more and live more for the next generation to come.
What makes me unstoppable is the feeling of my roots and pride, because every time I’m in trouble or when I think about where I come from, what I represent and who I play for, it gives me the strength to continue the fight and be unstoppable.”said the captain of the Croatian women’s national team, Doris Bacic.
“What makes me unstoppable is my mental strength, that everything I do, I do one hundred percent. The challenges that are in front of me every day make me push the boundaries. What makes me passionate about women’s soccer is emotion. These emotions give me motivation to play football and do my best. That’s why I think it’s a beautiful game.” said the representative Ana Jelenčić.
The “Unstoppables” are also supported by some of Europe’s most recognizable players and referees who share UEFA’s ambitions and vision for the future of women’s football, including Jill Scott (women’s Euro winner), Aitana Bonmatí (winner of the Golden Ball in 2023 and 2024), Ada Hegerberg (UWCL’s all-time leading scorer), Lauren James (Chelsea and England star), Giulia Gwinn (Bayern and Germany star) i Tess Olofsson (Sweden), which appeared in the video campaign.
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