De Siervo announces packages at reduced prices for fans

On the occasion of the “Social Football Summit 2024“, the CEO of Lega Serie A Luigi De Siervo he spoke like this about the Italian Super Cup which will be played in January Saudi Arabia: “Then there is the much discussed Super Cup, I try to explain why we play it abroad. Leagues like the NBA and NFL have been playing abroad for years to open up to new markets and the numbers are extraordinary, we have studied this project and for over 30 we have been playing abroad for years. We have played in more or less democratic countries but we are not playing politics. We are going to the Middle East because they are all football addicts and they are extremely young, over 50% of the Saudi population is under 25 years old. One match was not enough to create attention abroad, there are 3-4 events of global importance a day and it is difficult to emerge. The format with two semi-finalists and the final allows us to demonstrate the highest level of our championship complicated and long work leads us to play the Super Cup abroad again, to grow abroad you have to stay abroad.

Last night we created a package for the fans to follow the three matches at absolutely competitive prices to bring at least a thousand fans per match and keep the relationship with the organized fans alive. This package will be launched in the next few hours. The fan is an integral part of the show, when he does not enter into controversy and protest dynamics. We must remember that the stadium must remain a civil place, using technology there will be agreements with the various companies for facial recognition inside the stadium, within the limits of respect for privacy. Over time we will be able to complete that education operation inside the stadium. Facial recognition is a key element for the future and for making the product shared by everyone” he reports tuttomercatoweb.com.