The most watched programs by the overall audience were again on ARD and ZDF this Thursday. An average of 5.76 million viewers chose “Emma – Der Usedom” crime thriller at 8:15 p.m., which gave the first a strong market share of 23.3 percent, while “Die Bergretter” on ZDF had 4.82 million and 19.5 percent market share. Later in the evening, Merkel’s solo on “Maybrit Illner” reached 2.50 million people, before “Markus Lanz” was seen by 1.65 million on ZDF and was also popular with young audiences with an 11.8 percent market share.
Market leadership in the target group of 14 to 49 year olds went to RTL in prime time – even though the evening got off to a pretty slow start. The market share of the preliminary reporting on the Europa League was just 6.7 percent, which only attracted a total of 1.07 million fans to the television. However, with the kick-off of the game between FC Midtylland and Eintracht Frankfurt, interest increased noticeably: the market share in the first half was 12.9 percent, and even 14.6 percent was there during the second half. Immediately after the final whistle, RTL’s market share in the target group even increased to 15.9 percent.
And overall the ratings were also right: 2.32 million viewers initially provided a market share of 9.4 percent, before the reach increased slightly to 2.36 million after 10 p.m., giving RTL a 12.5 percent market share. As expected, the private broadcaster was able to achieve significantly better results with Eintracht than with games from Hoffenheim and Heidenheim.
In addition to RTL, Nitro also scored points with live sports on Thursday evening – the NFL’s Thanksgiving games could be seen there. Even though fewer football fans tuned in to RTL than on Sundays, the market shares for the game between the Chicago Bears and the Detroit Lions, which kicked off at 6:32 p.m., were well above the nitro market with values between 3.7 and 4.7 percent. section. The last Qiarter reached an average of 400,000 viewers. When the New York Giants later lost to the Dallas Cowboys, there was another 4.5 percent. Remarkable: With a daily market share of 3.2 percent, Nitro was ultimately just ahead of RTLzwei in the target group.
Source for all data in this article unless otherwise noted: AGF SCOPE 1.8; Market standard: moving images; preliminary weighted data; Daily MA: TV time interval evaluation type; usage-related; Program data: evaluation type TV; product related;
