[뉴스투데이=김지유 기자] Hana Securities has a YouTube channel ‘Hana TV’[하나증권]’ was completely reorganized to further expand empathetic content for MZ generation customers who are starting to invest.
According to Hana Securities on the 27th, the company’s YouTube channel has received a high response from existing investors by broadcasting the research center analysts’ own meetings every morning in real time since 2019. With this reorganization, it plans to be reborn as a brand channel through not only existing information-type content but also entertainment-type, communication-type, and empathetic content.
‘Everyone’s Answer Center’, which has been garnering the most attention since its reorganization, is in conjunction with Hana Securities’ digital advertising campaign ‘Answer, Hana Securities’ series advertisement launched in August, providing ’empathy’ and ‘answers’ regarding daily life and investment. was told in a witty way. Comedian Shin Gyu-jin and weather caster Kim Ga-young play an active role as counselors who provide ‘answers’ by going back and forth between Seongsu-dong and Sangsu-dong, the spaces of the MZ generation.
The second main content, ‘I’m serious about tennis,’ features Announcer Pyeon Da-song of Hana Securities, who has just started learning tennis, as the main character, and visits tennis teachers to learn the basics of tennis. It is a growing drama sports content that develops into (tennis + children). After being serialized since October 15, the cumulative number of views exceeded 400,000 in just one month.
In addition, ‘Humanities is Money?’, which connects humanities and investment, is an infotainment content that invites experts in various fields such as culture, art, cooking, and travel to discover investment ideas from a different perspective. Chef David Lee of Black and White Chef and Lee Kwang-soo, CEO of Gwangsoo’s Bokdeokbang, will appear.
With this reorganization, Hana TV[하나증권]The number of subscribers has grown rapidly and currently exceeds 200,000, and the total number of cumulative views has exceeded 29 million.
Gal Sang-myeon, head of ESG Division at Hana Securities, said, “We carried out a comprehensive reorganization to transform the existing Hana TV, which focuses on information content for investors, into a Hana Securities brand channel that can empathize with everyday life and communicate from various perspectives.” “To promote the brand and make it feel familiar, we will seek Hana Securities’ unique answers not only through stories about investment, but also from various aspects such as daily life, sports, culture, and art,” he said.
