November 20, 2024, Paris, France – Swiss luxury watch brand HUBLOT launched a new watch, the design of which was inspired by Hublot brand ambassador Novak Djokovic. His record-breaking achievements, combined with his strength and tenacity, have helped him become one of the greatest tennis players in the world. The new timepiece adheres to the environmentally friendly and innovative concept of sustainable development and vividly interprets Djokovic’s agile and vigorous posture on the court. The watchmaking material of the Big Bang Unico Novak Djokovic watch is taken from Djokovic’s HEAD racket and LACOSTE brand POLO shirt, which fully demonstrates Hublot’s unremitting pursuit of innovation and its in-depth use of materials. Excellent strength in application fields. This time, the cooperation between Hublot and Djokovic has given a new life to these two iconic equipment of Djokovic on the court, and witnessed his wonderful moments with a wrist timepiece.
At the warm invitation of HUBLOT, many reporters and special guests gathered in Paris to participate in an immersive experience event to witness the wonderful debut of the Big Bang Unico Novak Djokovic watch and gain an in-depth understanding of it. The winning mentality of Olympic gold medalist and 24-time Grand Slam champion Djokovic. During the event, Mr. Julien Tornare, CEO of Hublot, had a wonderful conversation with Djokovic, vividly demonstrating the extraordinary temperament of this tennis legend. Djokovic won the Olympic gold medal in Paris, the City of Lights this summer, writing another glorious chapter in his career; with this great victory, Djokovic became the fifth player in history to complete the gold medal. A Grand Slam player who successfully won four Grand Slam singles titles and an Olympic gold medal.
The tenacity of a tennis legend
Djokovic will officially join the Hublot family in 2021. Since then, Hublot has spared no effort to support this tennis superstar. While accompanying him to achieve outstanding achievements, it has once again witnessed his legendary moments of continuously consolidating himself as the best player in tennis history (GOAT).
Djokovic’s story is now industry legend. He became a professional player in 2003, breaking records again and again, overcoming difficulties and adversities, achieving impossible feats, and making tennis history. Since winning his first Grand Slam at the Australian Open in 2008, Djokovic has accumulated a number of historical records and continued to improve his sport, becoming the most competitive player in tennis history. Successfully established its dominant position in a fierce era. As the winner of 24 men’s singles Grand Slam titles, Djokovic’s perseverance and iron will further cemented his legendary status as the greatest tennis player in history and led to a glittering career.
On the road to pursuing his dream, Djokovic devoted all his efforts to do his best, which coincides with Hublot’s values as it continues to explore unique advanced watchmaking craftsmanship. The greater the challenge, the more dazzling his achievements.
“In order to achieve what I have achieved today, I have made great efforts in tempering my body, mind and mentality. Mentality during the game, for meIt’s crucial that every time I step on the court, I need to maintain accuracy and a clear sense of purpose. Worn during preparation and competitionGear is especially important and has become an integral part of my body and mind. During the game, every detail is about whether I can stay focused and determined. The new watch work is a concrete extension of this mentality. It represents what I am doing in2023A pivotal moment in the season, a landmark year in my career. It can be said that this watch was my favorite for every game and every wonderful moment during the season.symbol. Working with Hublot to create this special limited edition watch is an unforgettable life experience.”
Novak Djokovic – Hublot brand ambassador and the best player in tennis history
A fusion of superior quality and innovative design
Hublot faced a new challenge in the watchmaking process: to create an ultra-light watch using sustainable components. Hublot, known for pushing the boundaries of research and development, has successfully developed a new material after unremitting efforts. It is worth mentioning that this material is quite individual. The new composite material developed by Hublot comes from the 25 HEAD rackets used by Djokovic in the 2023 season and the 17 dark blue and 15 light blue LACOSTE brand POLO shirts he wore. In the 2023 season, Djokovic broke the historical record with 24 men’s singles Grand Slam titles and successfully rewrote tennis history.
The new material has been carefully developed to ensure that it can create a watch that is light, strong and resilient. In many ways, the development process of the new watch reflects Djokovic’s firm determination to pursue excellence.
The case and bezel of the new watch are made of epoxy resin reinforced with quartz powder and glass fiber, and are cleverly integrated with recycled racket and jersey materials, showing a unique and innovative style. The material is embellished with textile fragments of light blue and dark blue intertwined with black carbon fiber, presenting a unique camouflage pattern, showing its unique charm. This innovative design vividly reflects Hublot’s unremitting pursuit, courage to innovate and its ambition to continuously break through the boundaries of watchmaking.
To ensure a light wearing experience, Hublot must find ways to reduce the weight of the watch. Therefore, the watch mirror of the new watch does not use the traditional sapphire mirror, but uses Gorilla tempered glass, which is a material commonly used in high-end electronic products and is only half the weight of sapphire. Through unremitting efforts, Hublot’s innovation and materials team has successfully created a unique and attractive watch, which fully demonstrates the brand’s firm commitment and unremitting pursuit of creating meaningful and environmentally friendly watches.
The new watch is equipped with a self-made chronograph movement from the Unico watch factory. This movement is synonymous with the brand’s bold innovation and distinctiveness, so it naturally became the ideal choice for the new timepiece. However, in order to reduce the weight of the watch, the standard brass Unico movement had to be redesigned. To this end, Hublot resolutely chose aluminum material, which is known for its lightness, and cleverly anodized it in light blue or gray to complement the camouflage color of the case. Thanks to this move, Hublot’s engineers successfully reduced the weight of the movement by 27%, or nearly one-third of its weight, achieving a significant lightweight effect. In addition, core case components such as the casing and buttons are also made of aluminum.
The Big Bang Unico Novak Djokovic watch is equipped with four straps of different styles, which can be switched freely according to the style. The first strap is designed as a “Lacoste” tennis wristband, which can be easily connected to the watch head through the “one-click” quick strap replacement system, making the watch an ideal tennis partner. The second model is a blue elastic strap. The watch equipped with this strap only weighs 49.5 grams, which is lighter than a tennis ball! The third model is a light blue Velcro nylon strap with a blue polished aluminum sports buckle, which ideally combines sports and fashion styles. The fourth model is a white rubber strap with a titanium folding clasp, which combines sports performance and luxurious texture.
Collectible masterpiece
Whether you are a tennis fan or a Hublot watch collector, you will be deeply attracted by the exquisite details of the new watch, such as the eye-catching yellow second hand button and the slightly arched arc screws on the bezel, the latter It reminds me of tennis. In addition, Novak Djokovic’s logo is also clearly visible on the crystal and oscillating weight.
The new watch is a limited collection of 100 pieces, each of which comes with a high-quality wooden watch box purchased sustainably by Hublot. The entire watch box, including the hinges, is made of oak, mostly carefully carved from traceable wood. The way the wood is sourced and manufactured helps shorten the supply chain. The design of the watch box is novel and unique, specially crafted for this new limited edition timepiece.
In addition, Hublot watch collectors who own this new watch will also receive a LACOSTE brand sports wristband and a Hublot watch brand ambassador and the historical record holder of 24 tennis men’s singles Grand Slam championships. ——LACOSTE brand POLO shirt signed by Djokovic.
The new watch is now officially on sale on HUBLOT’s official website Hublot.com and various brand stores.
