The Neapolitan brand has always had a subtle connection with British culture. Founder Ciro Paone has always admired British tailoring as a model of calmness, ease and luxurious elegance.
The two-year partnership, starting from the 2023-2023 season, involves KNT (Kiton New Textures), an urban clothing line created in Italy by Mariano and Walter De Matteis, the third-generation twins of the Kiton family, focusing on 24 Underpinned by Kiton’s sartorial heritage and history, there is constant research into fabrics, innovative approaches and a modern, refined aesthetic.
The decision to partner with KNT depends on the essence of the brand. Mariano and Walter DeMatteis’ passion for football has undoubtedly played an important role in bringing the two worlds closer, and London and its vibrant creative scene have always been a source of inspiration for them.
The brand’s dynamic mission does the rest, perfectly aligned with the competitive spirit of the Premier League: ultra-light and stretchable fabrics enhance silhouette and embrace movement, creating a collection that blends comfort with a casual urban attitude .
For the 2024-25 Premier League season, KNT has created two outfits with a strong tailoring content, designed for the first team and technical staff to be worn in certain matches. Kiton’s unique signature fabrics are blended with materials inspired by the world of sports, all in shades of blue and white, paying homage to Tottenham Hotspur’s colors and the tones of the Sea of Naples.
The first outfit is a faux double-breasted jacket with relaxed details, made from fine stretch and hemmed wool. Impeccable tailoring continues the family’s sartorial heritage, lightening the silhouette for a deconstructed, relaxed look. Paired with a white T-shirt in exclusive cotton jersey, the set combines classic elegance with modern freedom of expression.
The second look embodies the essence of KNT, blending tailoring, travel and city wear. A black bomber jacket made from a unique high-quality cotton fabric is paired with a street-style layering of a white sweatshirt and a black T-shirt. Made from ultra-lightweight wool, these pants have a tapered cut with pleats and sewn pockets to blend comfort with sophistication. Iconic sneakers complete the look, a true tribute to street culture.
“The Tottenham Hotspur Football Club family is very similar to our own, so we immediately aligned on our values. Furthermore, KNT reflects the competitive, dynamic and exceptional world of the Premier League, one of the world’s most One of the most talked about tournaments. For a company like Kiton, being part of an international environment in London is the best way to make a debut in the sport.” Antonio De Matteis, CEO of Kiton.
“We are proud to partner with Kiton as our official apparel partner to provide our players and coaching staff with superior design and tailoring that showcases professionalism during the pre-match phase, a critical moment in preparation for the next 90 minutes. and maximize comfort.” Ryan Noris, Commercial Director, Tottenham Hotspur Football Club
