Louis Vuitton presents the second chapter of the historic Core Values campaign, starring Roger Federer and Rafael Nadal. Captured through the lens of famous photographer Annie Leibovitz, the two tennis champions reach the summit of the Italian Dolomites. The image, accompanied by the slogan “A Legendary Journey to the Top,” immortalizes the two athletes on a journey full of ambition, determination and discovery.
At 3,000 meters above sea level, far from the familiarity of the tennis court, Federer and Nadal are seen not as rivals but as adventure companions: a metaphor for their careers marked by deep mutual respect and a historic friendship. always overcome the obstacles that lie in front of them.
This latest campaign is much more than a portrait of two men in an Alpine panorama: it is a tribute to the Maison’s values, embodied by champions who carry their stories like with their clubs: with style, elegance and humility.
Ad At every step on these impenetrable peaks, with their trusted Louis Vuitton companions firmly at their backs, Federer and Nadal share how any personal journey can reach legendary heights when undertaken with determination and determination Pioneer spirit.
